Shopper Matters Podcast
Podcast Description
Shopper Matters Podcast
Podcast Insights
Content Themes
The podcast focuses on topics related to grocery analytics, consumer insights, and brand development, with episodes featuring discussions on the importance of empathy in data analysis, storytelling for brand campaigns, and insights into shopper behavior trends, as seen in the Clorox's 'every food occasion' campaign.
Shopper Matters Podcast
In this episode of Shopper Matters, the National Watermelon Promotion Board’s Julimar Rosado shares fresh shopper research with host Michael La Kier — from which households drive the most category dollars to why cut vs. whole watermelon means different things to shoppers. A practical, data-backed conversation for any retailer selling produce.
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