Host Michael La Kier sits down with Lynn Neal, global practice officer at Sellcheck, to explore one of the most powerful and often misunderstood drivers of retail success: behavioral science.

With over three decades of experience at Procter & Gamble and now helping brands optimize creative effectiveness through AI and behavioral insights, Neal shares practical strategies that retailers and manufacturers can apply immediately to improve shopper engagement and conversion.

If you’re navigating today’s complex omnichannel environment, this episode offers a clear reminder: winning isn’t about more messaging — it’s about better-aligned messaging with how shoppers actually think and behave.