Shopper Matters Podcast
Podcast Description
Shopper Matters Podcast
Podcast Insights
Content Themes
The podcast focuses on topics related to grocery analytics, consumer insights, and brand development, with episodes featuring discussions on the importance of empathy in data analysis, storytelling for brand campaigns, and insights into shopper behavior trends, as seen in the Clorox's 'every food occasion' campaign.
Shopper Matters Podcast
Explore how data and AI are shaping commerce media, emphasizing the shopper experience as the ultimate goal in retail strategies and planning in this episode of Shopper Matters with Goodway Group guests VP of Commerce Media Briana Finelli and SVP of Growth Joe Frick.
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