Today’s shoppers aren’t just chasing lower prices. They want affordability, healthier eating, and confidence in what they buy, all in the same trip. On this episode of Shopper Matters, host Michael La Kier talks with Jordan Schenck, CEO of Flashfood, about what near-date fresh food reveals about modern shopper behavior. They cover why deal-seeking has lost its stigma, how affordability unlocks healthier habits, and why independent grocers should stop treating shrink as a cost center. It’s a practical listen for retailers who want to turn surplus inventory into traffic, loyalty, and new revenue.