Shopper Matters Podcast
Podcast Description
Shopper Matters Podcast
Podcast Insights
Content Themes
The podcast focuses on topics related to grocery analytics, consumer insights, and brand development, with episodes featuring discussions on the importance of empathy in data analysis, storytelling for brand campaigns, and insights into shopper behavior trends, as seen in the Clorox's 'every food occasion' campaign.
Shopper Matters Podcast
The retail landscape for independent grocers continues to evolve, with shopper behavior shifting dramatically in recent years. In this episode of Shopper Matters, IGA VP Brand Development Michael La Kier speaks with AppCard SVP of Corporate Development Eran Harel about how independent grocers can leverage personalized marketing, shopper analytics, and digital coupons to stay competitive. Topics also include key strategies for enhancing shopper engagement, driving loyalty, and making data-driven decisions that impact the bottom line.
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