Shopper Matters Podcast
Podcast Description
Shopper Matters Podcast
Podcast Insights
Content Themes
The podcast focuses on topics related to grocery analytics, consumer insights, and brand development, with episodes featuring discussions on the importance of empathy in data analysis, storytelling for brand campaigns, and insights into shopper behavior trends, as seen in the Clorox's 'every food occasion' campaign.
Shopper Matters Podcast
The sober curious movement is no longer a niche trend; it’s a rapidly expanding retail category with major growth potential. In this episode of Shopper Matters, IGA VP Brand Development Michael La Kier sat down with Lipari Foods SVP Marketing Nick Lenzi to explore why alcohol-adjacent beverages are exploding in popularity and what independent grocers and CPG partners can do to capitalize on the opportunity.
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