Shopper Matters Podcast
Podcast Description
Shopper Matters Podcast
Podcast Insights
Content Themes
The podcast focuses on topics related to grocery analytics, consumer insights, and brand development, with episodes featuring discussions on the importance of empathy in data analysis, storytelling for brand campaigns, and insights into shopper behavior trends, as seen in the Clorox's 'every food occasion' campaign.
Shopper Matters Podcast
In this Shopper Matters episode, host Michael La Kier interviews FMI VP Research & Insights Steve Markenson about the 2025 U.S. Grocery Shopper Trends Report. They discuss how shopper behavior is evolving, with value now defined by more than just price—shoppers also prioritize health, convenience, experience, and sustainability. The episode examines generational shopping habits, the significance of omnichannel engagement, and strategies for retailers and brands to more effectively connect with today’s consumers.
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