Now, Near & the Future
Now, Near & the Future
Podcast Description
Imagine a show that's part crystal ball, part microscope, and part rocket ship. We're diving into what's happening now, peeking around the corner at what's coming next, and dreaming big about the future.Now, Near, and the Future is a podcast that will explore and analyze current trends, near-future prospects, and long-term visions in the business world, providing listeners with lively conversation, insights, strategies, and inspiration.
Podcast Insights
Content Themes
The podcast delves into themes like artificial intelligence, brand development, and sustainability, with detailed episodes such as AI Revolution discussing AI's impact on creativity and The Power of Voice which highlights authentic communication in branding, focusing on practical insights and innovative strategies.
Imagine a show that’s part crystal ball, part microscope, and part rocket ship. We’re diving into what’s happening now, peeking around the corner at what’s coming next, and dreaming big about the future.
Now, Near, and the Future is a podcast that will explore and analyze current trends, near-future prospects, and long-term visions in the business world, providing listeners with lively conversation, insights, strategies, and inspiration.
Machines quietly passed the Turing Test. There was no parade. We went back to answering email.
Rio Longacre thinks that's the best news we've had in years, and he'll tell you why. He's a Partner at Credera, Omnicom's global transformation consultancy, where he runs AdTech. He co-founded the media company Signal & Noise with Brett House, and their podcast just passed 100 episodes. Before all that he was a broke freelance journalist in Paris and then a 25-year-old media buyer closing deals by fax.
Quinn Harrington and Naila Mir take him somewhere the panel circuit never does. What really happens in the two milliseconds before an ad hits your screen, and why only 39 cents of every dollar reaches the people who made the thing you're reading. Why AI agents are already negotiating ad deals with each other, and what breaks when haggling costs nothing. Whether your assistant should be allowed to book your flight, and what happens the day an airline starts advertising to it instead of you.
Then Rio says the quiet part out loud about Super Bowl ads. Everybody got so afraid of making a bad one that they stopped making good ones.
He closes on the one thing AI still can't do. It can write a brilliant argument for your opinion. It cannot have the opinion.
CHAPTERS 00:00 The machines passed and nobody noticed 02:10 Why Rio calls that good news 04:45 Around the Room: a $225 pedicab, Dr. Eisenstein, and Weezer with a 13-year-old 11:37 Meet Rio Longacre 14:46 Paris, broke, and writing for a living before advertising 19:45 The two milliseconds before you see an ad 28:38 Why he and Brett built Signal & Noise instead of pitching one more panel 35:40 Agents buying from agents, and the 39 cents problem 41:41 Your assistant is shopping. Who is the ad for? 49:34 Across the Pond: crying at John Lewis, cringing at the Super Bowl 56:20 Agencies are cockroaches, and that's a compliment 59:42 What a 25-year-old should learn right now 1:02:32 Taste, beige output, and the test machines keep failing 1:08:17 The Wrap: read more, make more
WATCH & LISTEN YouTube: @nownearfuture Spotify, Apple Podcasts, and Amazon Music: search Now, Near & the Future Web: https://nownearfuture.com
FIND RIO LinkedIn: search Rio Longacre Signal & Noise: https://www.signalandnoise.ai Signal & Noise podcast on Apple Podcasts, Spotify, and YouTube Credera: https://www.credera.com X: @RioLongacre
FIND US Quinn Harrington, Harrington Design Company: https://hdco.co | [email protected] | @hdco Naila Mir, P3 Connect UK: https://www.p3connect.co.uk Follow the show: @nownearfuture on Instagram, YouTube, and TikTok
If this one got you thinking, send it to the person in your life who still thinks an ad is just an ad.
#NowNearFuture #RioLongacre #AIinAdvertising #AdTech #AgenticAI #Marketing #SignalAndNoise #BrandStrategy
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