In this episode of PowerPod, host Dan Wiseman is joined by Jamie Berthal-Hooker and Chris Ayres to discuss the role of AI in offshore wind forecasting and market analysis, and what human expertise continues to bring that generative AI cannot fully replicate.

They explore how TGS 4C analysts deliver value through deep market immersion, genuine passion, contextual judgment, and the ability to read between the lines of political announcements, developer statements and media headlines. The conversation covers AI’s strengths in processing large data volumes alongside its limitations in nuance, long-term structural insight and primary source scrutiny, using examples from the US and other markets to illustrate why detective-style human analysis remains essential for credible forecasts beyond official targets.