Women Who Tech
Women Who Tech
Podcast Description
Real conversations with badass women professionals in Tech. We dive into the challenges they’ve conquered, the unique energy they bring, and the power of soft skills in a fast-paced industry. Inspiring, empowering, and redefining success — one story at a time.
Podcast Insights
Content Themes
The show focuses on themes such as the power of soft skills, career growth, and challenges faced by women in tech. Specific episodes discuss leadership dynamics, building confidence as a designer, and navigating industry biases, with examples like Tetiana Boliukh’s insights on the impact of gender biases and Isabelle Hüther’s approaches to diverse teams and sustainable cultures.

Real conversations with badass women professionals in Tech. We dive into the challenges they’ve conquered, the unique energy they bring, and the power of soft skills in a fast-paced industry. Inspiring, empowering, and redefining success — one story at a time.
🎙 Welcome to the Women Who Tech show!
In the first episode of Season 2, I chat with Franziska Wahlers, Senior Freelance User and Research expert who runs The Research agency about freelance work – from building network and estimating projects to incorporating AI tools into workflow mindfully.
🔥 We dive into:
✔️ How Paul Ekman’s books and the Lie to Me TV show sparked Franziska’s fascination with human psychology and research
✔️ Why visualised personas and AI-simulated personas could become the most engaging way for cross-functional teams to understand their users
✔️ Why Franziska still prefers to do desk research manually, and the best moments to involve AI in the workflow
✔️ Full-time employment VS Freelance: flexibility and responsibilities
✔️ Brave, honest, transparent – this is how one estimates and commits to projects
✔️ How genuine references from fellow designers, researchers, and managers lead to big projects
One quote that stuck with me after our conversation: “I run analysis with AI after having my own analysis done, taking it as recommendations just like from another peer”.
👉 Follow the podcast for more grounded conversations with women shaping the future of Tech and Design.
🔗 Franziska on LinkedIn
🔗 Lisa on LinkedIn
Music by Make Like a Tree

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