The Dataliction Podcast
Podcast Description
Data. Analytics. Action. That’s Dataliction.Too many businesses struggle to move beyond gut instinct, getting lost in guesswork instead of making informed decisions. We’re here to change that. In each episode, we tell real-world stories of how data-driven strategies have transformed businesses, built stronger teams, and led to sustainable growth.We’ll tackle the challenges leaders face, the missteps that derail progress, and the practical steps to turn insights into impact—all with a mindset of courage over fear.If you’re a founder, executive, or decision-maker looking to lead with clarity and confidence, this podcast is for you.
Podcast Insights
Content Themes
The podcast focuses on the transformative power of data analytics in business settings, often discussing themes like data-driven decision-making, change management, and the role of trust in leadership. Specific episodes include discussions on overcoming fears related to data and emphasizing the necessity of focusing on key metrics for actionable insights.

Dataliction—where data meets action.
Too many businesses struggle to move beyond gut instinct, getting lost in guesswork instead of making informed decisions. We’re here to change that. In each episode, we tell real-world stories of how data-driven strategies have transformed businesses, built stronger teams, and led to sustainable growth.
We’ll tackle the challenges leaders face, the missteps that derail progress, and the practical steps to turn insights into impact—all with a mindset of courage over fear.
If you’re a founder, executive, or decision-maker looking to lead with clarity and confidence, this podcast is for you.
The numbers you use to grade a partner usually come straight from that partner.
In this episode of The Dataliction Podcast®, John Staub talks with Paul Brinkman, president of Trans-Solutions Consulting, about what happens when a company runs on data it never actually owns. Paul works with manufacturers, retailers, and shippers whose reports arrive already summarized by carriers and third-party logistics providers, with the detail stripped out before anyone in the building sees it. He explains the giveaway that tells you your data has been cleaned before it reached you, why rolled-up cost numbers hide the story, and how trimming both ends of the bell curve gets a leadership team to the 80% they can agree on. He also lays out a reporting cadence for teams stepping out of firefighting mode, and what your data has to tell you before the next tariff or war risk surcharge lands.
Chapters:
- 00:00 Whose Story Is Your Data Telling
- 00:35 Meet Paul Brinkman and Trans-Solutions
- 01:26 Firefighting Instead of Fixing the Cause
- 02:40 How Much Data Is Enough
- 03:35 Every Milestone From PO to Final Mile
- 05:11 Catching Sparks Before They Become Fires
- 06:59 The Mountain and Micro Adjustments
- 08:34 Challenging the Cost of Doing Business
- 10:41 The Only Constant Is Change
- 16:11 Junk Data In, Junk Data Out
- 17:40 Trimming Outliers to Find the Real 80%
- 20:45 How to Spot Data That Has Been Cleaned
- 23:40 Choosing Your Reporting Cadence
- 27:50 Preparing for What's Coming
Connect with the host and guest:
- John Staub: https://www.linkedin.com/in/john-staub/
- Paul Brinkman: https://www.linkedin.com/in/paul-brinkman-3634894/
- Trans-Solutions Consulting: https://trans-solutions.com
- Dataliction: https://dataliction.com
The Dataliction Podcast—where data meets action. We break down analytics, share real-world stories, and give you the tools to turn your data into decisions that drive real growth. Follow us and keep the conversation going. Enjoy this episode? Leave a review and share it with someone who needs to hear it!

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