Watch World with Faye
Watch World with Faye
Podcast Description
Watch World with Faye reveals that a watch doesn’t just tell the time—it tells a story. For 20+ years, Faye Soteri has been in global luxury retail and watch buying. She brings the most credible, compelling voices in the watch industry—from independent artisans to haute horology titans—and occasionally highlights lifestyle elements that pair perfectly with our admiration of timepieces. Join as we celebrate the art, design, and culture behind every watch. Subscribe now and tune in.
Podcast Insights
Content Themes
The podcast delves into themes of luxury watchmaking, storytelling, and sustainability. Notable topics include the revival of British watchmaking, personal anecdotes from events like the British Watchmakers Day, and the effect of anniversaries on brand marketing. Episodes highlight creative marketing strategies in watches and explore the philanthropic efforts of brands, such as William Wood Watches transforming firefighting gear into luxury timepieces.

Watch World with Faye reveals that a watch doesn’t just tell the time—it tells a story. For 20+ years, Faye Soteri has been in global luxury retail and watch buying. She brings the most credible, compelling voices in the watch industry—from independent artisans to haute horology titans—and occasionally highlights lifestyle elements that pair perfectly with our admiration of timepieces. Join as we celebrate the art, design, and culture behind every watch. Subscribe now and tune in.
Welcome to the New Year and the season three opener of Watch World with Faye. Faye is joined by series regular Mark Toulson to review a year that threw everything at the watch industry, from tariffs and stock shifts to pricing pressure and the slow fade of post-COVID hype.
Together, they unpack what really changed in 2025, who emerged stronger or weaker, and why the market feels more grounded again. Looking ahead to 2026, they explore major anniversaries, product trends, and what cautious optimism looks like for collectors and brands alike.
TAKEAWAYS
-2025 marked a clear cooling of hype and speculation after the post-COVID surge
-Tariffs and global uncertainty reshaped stock flow, pricing, and retailer behaviour
-High-end brands held firm while mid-tier brands faced the most pressure
-Value, storytelling, and experience matter more than ever for buyers
-2026 brings major anniversaries and opportunities for brands to reset with intent
CHAPTERS
00:00 Season three welcome and year-in-review setup
02:00 The watch industry under pressure in 2025
05:40 Tariffs, stock pull-forward, and US market impact
09:30 The end of hype and a return to considered buying
12:30 Winners, losers, and market polarisation
16:50 Smartwatches versus traditional watches
19:30 How brands are adapting through pricing and experience
23:40 Retail change, pop-ups, and new buying paths
27:20 Product hits and misses from 2025
34:40 Big anniversaries coming in 2026
41:30 Market predictions and cautious optimism
46:00 Final thoughts on resilience, value, and what comes next
FOLLOW US ON SOCIAL MEDIA
Instagram: https://www.instagram.com/watchworldwithfaye
CREDITS
Host: Faye Soteri
LinkedIn: https://www.linkedin.com/in/faye-soteri-64832516/?originalSubdomain=uk
PRODUCTION
Keenlii
Website: https://www.keenlii.com
Instagram: https://www.instagram.com/keenliico/
Producer: Barry Keegan
LinkedIn: https://www.linkedin.com/in/barrykeegan/
SUBSCRIBE AND ENGAGE
If you enjoyed this episode, please subscribe on Apple Podcasts, Spotify, or YouTube and leave a review. Let us know what topics you would like us to explore next.
SUPPORT OUR PODCAST
To help us bring more stories to you, please consider sharing this episode with fellow watch enthusiasts.
ABOUT WATCH WORLD WITH FAYE SOTERI
A watch does not just tell the time. It tells a story. With more than 20 years in global luxury retail and watch buying, Faye brings you credible voices from across the watch industry, from independent makers to established houses, alongside conversations that explore design, culture, and the meaning behind the timepieces we wear.

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