In this episode of Watch World, Faye Soteri sits down with Luke Brewer from Watches.co.uk to unpack the realities of buying, selling, and collecting pre-owned watches. From first jobs on the high street to handling rare Pateks, Daytonas, and Speedmasters, Luke shares why pre-owned is not a compromise but often the most meaningful way into watch ownership.
Together, they explore trust, pricing, scarcity, sustainability, and why the story behind a watch can matter more than its retail price.

TAKEAWAYS
Pre-owned watches often carry deeper stories and emotional value than new pieces
Trust, provenance, and verification are central to buying safely in the secondary market
Scarcity, not age, is what truly drives pre-owned pricing
Sustainable growth matters more than speculative spikes for long-term collectors
The best watch purchase is the one that gives you that instant, visceral feeling

CHAPTERS
00:00 Early retail roots and discovering pre-owned watches
02:00 Why vintage and pre-owned feel more personal
04:00 Discontinued models and scarcity-driven pricing
06:30 How the pre-owned buying and selling process works
08:30 Pricing strategy and market comparisons
10:30 Supply, reputation, and building long-term client trust
12:15 When pre-owned adds emotional and practical value
14:00 Authenticity checks, watch registry, and safeguarding buyers
16:45 Sustainability and longevity in mechanical watches
19:50 Why value and price are not the same thing
22:00 Different collector mindsets and motivations
23:30 How the pre-owned market has recalibrated post-Covid
27:45 Why slow, steady growth benefits collectors
31:30 Buying with instinct versus buying as an investment
33:10 Misconceptions about second-hand watches
36:50 Patek Nautilus, Snoopy Speedmaster, and Submariner highlights
44:55 Iconic tool watches and enduring design
49:45 Tiffany Oyster Perpetual and market realignment
54:15 Platinum Daytonas, Patek chronographs, and relationship buying
58:55 Trust, reputation, and why collectors return

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CREDITS
Guest: Luke Brewer, Watches.co.uk
Website: https://www.watches.co.uk

Host: Faye Soteri
LinkedIn: https://www.linkedin.com/in/faye-soteri-64832516/?originalSubdomain=uk

PRODUCTION
Keenlii
Website: https://www.keenlii.com
Instagram: https://www.instagram.com/keenliico/

Producer: Barry Keegan
LinkedIn: https://www.linkedin.com/in/barrykeegan/

On Location Videographer: Sharplight
Website: https://sharplight.org/

Director of Photography: Gavin Foden
LinkedIn: https://www.linkedin.com/in/gavin-foden/

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ABOUT WATCH WORLD WITH FAYE SOTERI
A watch does not just tell the time. It tells a story. With more than 20 years in global luxury retail and watch buying, Faye brings you credible voices from across the watch industry, from independent makers to established houses, alongside conversations that explore design, culture, and the meaning behind the timepieces we wear.