In this episode of The Orita Podcast, Aaron Schwartz and Daniel Brady sit down with Matt Bahr, Co-Founder and CEO at Fairing. Matt has spent seven years answering one question: what actually drove that purchase? The answer is rarely what your attribution model says.

• How a customer's $40K influencer gifting problem became Fairing, built in two weeks as a side project that outgrew the main business

• Why influencers are the most underutilized channel right now, including brands over $20M in GMV that spend nothing on Meta

• The four questions every brand should ask post-purchase, and the CRO question that saved brands tens of millions

• Why Fairing wants marketers to never touch their attribution survey again, and the methodology bias most brands introduce without knowing

• What tens of millions of monthly responses reveal about AI-driven purchases, and why nobody is using Claude for product discovery

• Aaron and DB on why sending more makes less, and the hardest question Aaron asks on every sales call

👥 Meet the guest

Matt Bahr, Co-Founder and CEO at Fairing

🎙 Hosted by

Aaron Schwartz, Co-Founder and Co-CEO at Orita.ai

Daniel Brady, Co-Founder and Co-CEO at Orita.ai

🎧 Chapters

[00:00] Matt Bahr: The Man Who Introduced Aaron and DB

[01:57] Cold Calls at Yext to First Hire at Master & Dynamic

[06:03] The $40K Gifting Problem That Became Fairing

[07:50] Built in Two Weeks: The Side Project That Won

[09:55] What Fairing Actually Solves: The Top of Funnel Problem

[13:37] Building Where the Lampposts Are: DB's Measurement Theory

[15:33] Influencers: The Most Underutilized Channel in Commerce

[17:31] TV Is the Hardest Channel to Crack. Here's the Nuance.

[19:18] New vs Returning: Splitting the Survey Questions

[22:37] The 30% Response Rate Holy Grail and How to Hit It

[25:07] The Four Questions Every Brand Should Be Asking

[27:59] Why Marketers Should Never Touch Their Attribution Survey

[31:30] What Tens of Millions of Responses Say About AI Shopping

[33:23] Should Brands Sprint Toward AEO Right Now

[35:06] MCP Servers and the Agentic Future of Commerce Data

[44:18] Matt's Email Gripe: Sending More Makes More. Until It Doesn't.

[49:42] The Hardest Question Aaron Asks on Every Sales Call

🌐 Check out Orita.ai for more episodes of The Orita Podcast, where we sit down with the most interesting operators, marketers, and founders in e-commerce to talk about what’s working right now. Hosted by the Orita team. Orita uses machine learning to help brands send smarter, more profitable marketing, by figuring out who actually wants to hear from you and when.

🚀 Get your free email audit from Orita, turn segments into superpowers: https://orita.ai

🎧 Listen on Spotify & Apple

📩 Subscribe for more founder‑grade retention intel