I've Been In eCommerce Long Enough To Know Who(m?) To Ask
I've Been In eCommerce Long Enough To Know Who(m?) To Ask
Podcast Description
Each week, I'm sitting down with the most interesting people in eCommerce - founders, investors, marketers, and agency leaders who are actually doing the work. We're skipping past the highlight reels and getting into the real stories that shaped their success.
Podcast Insights
Content Themes
Explores themes of entrepreneurship, marketing strategies, and technology in commerce with episode highlights including candid talks on navigating AI in business operations, mastering cross-channel marketing, and innovative customer engagement tactics, such as using Klaviyo's APIs for better communication.
Each week, I’m sitting down with the most interesting people in eCommerce – founders, investors, marketers, and agency leaders who are actually doing the work. We’re skipping past the highlight reels and getting into the real stories that shaped their success.
Everyone talks about retention. Karly Craig actually built it.
In this episode, Karly Craig (CMO at No Days Wasted and Author of “Email Is Not Dead”) joins Orita’s Daniel Brady and Aaron Schwartz to unpack what great retention really looks like—from the first email to the 10th purchase.
We dive into:
– How Karly scaled an agency to 500+ brands (then walked away)
– What she really thinks of the “email every day” crowd
– How she uses AI to write faster (without losing brand voice)
– Why most marketers ignore their most important retention signal: the customer service inbox
– The difference between brand marketing and performance and how to do both well
– What to test, what to automate, and when to just call the damn customer
This episode is part tactical teardown, part therapy session for marketers.
If you run retention or email marketing at a growing brand, this one’s a must.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.