I've Been In eCommerce Long Enough To Know Who(m?) To Ask
I've Been In eCommerce Long Enough To Know Who(m?) To Ask
Podcast Description
Each week, I'm sitting down with the most interesting people in eCommerce - founders, investors, marketers, and agency leaders who are actually doing the work. We're skipping past the highlight reels and getting into the real stories that shaped their success.
Podcast Insights
Content Themes
Explores themes of entrepreneurship, marketing strategies, and technology in commerce with episode highlights including candid talks on navigating AI in business operations, mastering cross-channel marketing, and innovative customer engagement tactics, such as using Klaviyo's APIs for better communication.
Each week, I’m sitting down with the most interesting people in eCommerce – founders, investors, marketers, and agency leaders who are actually doing the work. We’re skipping past the highlight reels and getting into the real stories that shaped their success.
If you’re a brand looking to level up your Shopify experience, strengthen your tech stack, and build smarter agency relationships, this one’s for you.
On this episode of The Orita Podcast, Partnerships Director Megan Blissick sits down with agency founders Mark Shesser (Coldsmoke) and Ben Lord (SoftLimit)—a duo who’ve helped growth-minded Shopify brands run thousands of thoughtful, revenue-driving tests.From pricing and loyalty to data workflows and AI prep, they walk through the experiments and strategies helping brands grow with intention (plus, the karaoke night that landed Mark his first clients).They break down:• Navigating tariffs—smart pricing and shipping updates that protect margins and build trust.• The “always-on” experiment loop—why weekly tests compound faster than holiday make-overs.• Shop Pay & the Shop app—overlooked levers hiding double-digit conversion wins.• Data readiness for the AI era—moving meta-fields out of your theme and into an engine the bots can read.• Turning Amazon & Etsy buyers into DTC subscribers—QR tricks, rebate flows, and post-purchase onboarding.👥 Meet the guests:Mark Shesser, Founder at Cold Smoke CreativeBen Lord, Founder at Softlimit🎧 Chapters:[00:00] Backstories & Brand Building: Meet the Guests[06:32] What’s Working Now: Smart Ecom Experimentation[19:01] Turning Data Into a Secret Weapon[22:50] Tech Stack Therapy: Tools That Scale with You[26:10] Margins, ROI, and Finding the Profit Sweet Spot[27:27] Why Retention is Eating Acquisition’s Lunch[31:30] Loyalty Programs That Don’t Feel Like Homework[37:49] Launch Lessons: What to Know Before You Go Live[40:26] Amazon to DTC: Making the Jump [43:24] Hidden Gems: Underrated Tools & Tactics[47:29] The Road Ahead: What’s Ecom Brands are Looking Forward To🌐 Check out orita.ai for more episodes of The Orita Podcast—where we sit down with the most interesting operators, marketers, and founders in e-commerce to talk about what’s working right now. Hosted by Aaron Schwartz, co-founder and co-CEO of Orita. Orita uses machine learning to help brands send smarter, more profitable marketing—by figuring out who actually wants to hear from you and when.If you’ve got a customer list, this show is for you. Whether you’re deep in Klaviyo flows, thinking through supply chain strategy, or just trying to make your paid media budget stretch a little further, we’re here to help you learn from the people building some of the most resilient and resourceful brands and agencies out there. 🔗 Connect with Aaron on LinkedIn https://www.linkedin.com/in/aaroncharlesschwartz/
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