Build Different
Podcast Description
The construction industry is evolving fast and the way we build is changing.
Build Different will cut through the noise and bring you real conversations about the tech, trends and strategies shaping the future of construction. This podcast is made for construction pros who know that status quo isn’t an option.
Join our hosts and Chief Evangelists AJ Waters and Nicholas Johnson as they tackle the biggest challenges in construction tech. Each month they will be joined by different industry experts to talk about what’s working, what’s next and how YOU can stay ahead.
Podcast Insights
Content Themes
The podcast covers critical topics in construction technology, industry trends, and strategic innovations, with episodes spotlighting themes like women's impact in the industry and the importance of adaptive strategies for industry professionals. Specific episodes highlight success stories and insights from women breaking barriers in construction and introductory discussions on the podcast's mission and goals.

The construction industry is evolving fast and the way we build is changing.
Build Different will cut through the noise and bring you real conversations about the tech, trends and strategies shaping the future of construction. This podcast is made for construction pros who know that status quo isn’t an option.
Join our hosts and Chief Evangelists AJ Waters and Nicholas Johnson as they tackle the biggest challenges in construction tech. Each month they will be joined by different industry experts to talk about what’s working, what’s next and how YOU can stay ahead.
For decades, construction companies grew their businesses the same way: strong relationships, repeat clients and a reputation built project by project. Those fundamentals still matter, but the industry around them is changing.
In this episode, AJ Waters sits down with Jonathan Cor, Founder of Customer Growth, to explore how brand is becoming a critical differentiator in construction. As workforce expectations shift and information travels faster than ever, companies are realizing that reputation is no longer built only on the jobsite. It is shaped by how organizations communicate, how leaders show up in the industry and how firms tell the story of the work they do.
AJ and Jonathan discuss how the concept of “brand” fits within an industry traditionally driven by relationships and referrals. They explore what leading construction companies are doing differently to build credibility, attract talent and stand out in competitive markets.
Whether you lead a construction firm, manage major capital programs or work at the intersection of construction and technology, this conversation offers a fresh perspective on how reputation and brand are shaping the future of the industry.

Disclaimer
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