The Afincran Playbook

The Afincran Playbook
Podcast Description
The Afincran Playbook is a podcast for builders, innovators, and problem-solvers shaping Africa’s future. Whether you're a founder, operator, engineer, or policymaker, this podcast takes you behind the scenes of what it truly takes to build and scale businesses, industries, and systems across the continent.
Each episode features in depth conversations with the visionaries and experts solving Africa’s toughest challenges navigating regulation, scaling operations, unlocking funding, and driving innovation in sectors like fintech, logistics, e-commerce, energy, infrastructure, and beyond.
Podcast Insights
Content Themes
Focused on topics surrounding innovation, entrepreneurship, and systemic development within Africa, episodes cover specific challenges such as navigating regulation, scaling operations, and securing funding. For instance, the debut episode features M.I. Abaga discussing execution strategies and personal resilience in sectors like fintech and logistics.

The Afincran Playbook is a podcast for builders, innovators, and problem-solvers shaping Africa’s future. Whether you’re a founder, operator, engineer, or policymaker, this podcast takes you behind the scenes of what it truly takes to build and scale businesses, industries, and systems across the continent.
Each episode features in depth conversations with the visionaries and experts solving Africa’s toughest challenges navigating regulation, scaling operations, unlocking funding, and driving innovation in sectors like fintech, logistics, e-commerce, energy, infrastructure, and beyond.
In this episode, we explore what “ merchantSuccess” really means at Fincra and why it’s far more than customer support. Host Egop sits down with Anna, a Technical Account Manager at Fincra, to unpack how merchant success drives product innovation, ensures compliance, and powers scale.
This is a behind-the-scenes look at the real work of making customers (aka merchants) not only satisfied but successful while keeping Fincra's systems resilient and regulation-proof.
What to Expect:
What “ merchant Success”.
Real stories of how merchant feedback reshaped the product roadmap.
How merchant behavior can expose the company to risk and what’s done about it.
The love-hate dynamic between merchant teams and compliance/legal.
The structure of Fincra’s merchant success unit and what each desk does.
How internal communication keeps energy and alignment high.
Key Takeaways:
Merchant success is not reactive support it’s proactive partnership.
Listening to merchants leads to real product improvements (e.g. automated refunds)
Strong compliance saves the company from downstream risk.
Growth brings new challenges but energy, structure, and communication make it work.
Every successful fintech needs a strong frontline tech, support, and human empathy combined.
Brought to you by Fincra

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