I bought Claude AI for more than 20 employees. When I checked the usage data, more than half had not opened it once that month.

In this episode, Mark reveals what AI adoption actually looks like inside his 45-person business—and why some of his highest performers were using it the least. He breaks down the three reasons employees ignore AI tools, from the “blank box” problem to packed calendars, before sharing four practical changes that increased adoption: ship finished solutions, automate existing pain points, embed AI into current workflows and give people their time back first.

If you have invested in AI for your business but nothing has changed, this episode will show you how to turn unused subscriptions into tools your team actually uses.

1:16 — The Real Shape of AI Adoption in a 45-Person Business

3:07 — Reason #1: The “Blank Box” Problem

4:04 — Reason #2: The Cost Is Now, but the Payoff Is Later

5:19 — Reason #3: There Is No Room in the Calendar

6:06 — Fix #1: Stop Training and Start Shipping Solutions

6:50 — Fix #2: Automate Where the Business Is Already Leaking

7:28 — Fix #3: Put AI Inside the Existing Workflow

8:03 — Fix #4: Give People Their Time Back First

8:49 — How to Measure Whether AI Is Actually Working

9:34 — Why You Should Target the Middle Group, Not the Zeros

10:08 — Three Questions Before Buying Another AI Licence

Follow Mark Kentwell:

Instagram: https://www.instagram.com/mark_kentwell/

TikTok: https://www.tiktok.com/@mark_kentwell

LinkedIn: https://www.linkedin.com/in/markkentwell1/

Mark’s Businesses:

Presence Real Estate: https://presence.realestate/

Nexr: https://nexr.com.au/