From strip club manager to founder of five businesses. She once had £17,000 in debt, lived on credit cards, and couldn’t afford breakfast for her kids.

But she said: “I had to start a business — because there was no way back.” “I want to earn so much money that my kids never have to struggle the way I did.” “And even then — I want to live a life that’s anything but ordinary.”

How did it all begin? For Rhiannon, the earliest lessons came from dancers, debt, and disasters. In this episode, she opens up about:

🟡 Why strip clubs are the best sales training ground in the world

🟡 How she shifted from selling services to selling products — and the painful lessons that came with it

🟡 How SME founders can build trust and grow a personal brand

🟡 The marketing crisis in the equestrian world — stuck in the 1970s

🟡 Why she keeps coming up with business ideas that actually hit real market needs

This is not a success story. This is a SURVIVAL story — and maybe the most honest one you’ll ever hear.

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Timestamps:

[00:00] – Intro

[02:10] – From Strip Club Manager to CEO

[04:34] – No Food, No Credit, No One to Call

[07:31] – Why Business Is the Only Option

[09:09] – How to Start with 0 Experience

[12:22] – Why Every Small Business Struggles with Marketing

[14:23] – Cold Accountability: Fix the Real Problem

[17:14] – Becoming an Expert Before You Feel Like One

[24:25] – Her First Ever Client

[31:02] – Equitrain Industry Still Lives in the 1970s

[36:48] – Business Idea: Teaching Tech to People Who Hate Tech

[38:20] – Inventing the Zip-On Horse Coat

[41:56] – When Every Prototype Fails

[47:38] – Sell It Before You Make It

[49:32] – 3 Brutal Lessons from Product Development

[54:02] – Strippers Are the Best Salespeople on Earth

[57:49] – Networking Lessons from the Club

[01:04:18] – Rejection Training: The Best Sales School

[01:06:36] – I'd Build a Sales Team Out of Strippers

[01:07:36] – Childhood Business Instincts: The Pickle Relish Story

[01:19:26] – What is Her Biggest Change during this Journey