The Brand Blueprint
The Brand Blueprint
Podcast Description
”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands.
Led by hosts Dana and Cataanda, each episode follows the step-by-step journey of building a new brand, from market research to product development and branding strategies. Featuring insightful interviews with industry leaders, unbiased product reviews, and updates on the latest industry news, the podcast offers valuable guidance and inspiration for listeners looking to enter the competitive CPG market.
Podcast Insights
Content Themes
The podcast covers essential topics related to brand building, product development, marketing strategies, and entrepreneurship, with episodes discussing case studies such as the marketing successes of Oatly, pitfalls of Peloton's marketing missteps, and the innovative approaches of Black women entrepreneurs in the beauty industry.
”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands.
Led by hosts Dana and Cataanda, each episode follows the step-by-step journey of building a new brand, from market research to product development and branding strategies. Featuring insightful interviews with industry leaders, unbiased product reviews, and updates on the latest industry news, the podcast offers valuable guidance and inspiration for listeners looking to enter the competitive CPG market.
Welcome to our Brand Blueprint × CIC Special Series—today’s episode goes behind the scenes with CIC’s program managers, Kat Lazell & Sam Garcia. Learn how they power a global “passport” network, champion equity education, curate diverse cohorts, and sequence funding to lift founders worldwide.
Timestamps:
00:00 – Intro: The Brand Blueprint × CIC Special Series kicks off
00:45 – CIC’s Global Footprint: Why one card unlocks every campus
02:15 – Cohort Diversity: Mixing sectors for breakthrough innovation
04:00 – Facing Political Scrutiny: Articulating CIC’s mission and impact
05:30 – Equity Reimagined: Teaching founders to wield capital wisely
07:25 – Funding Pathways: Banks → Angels → Revenue Finance → Grants → PitchContests
09:15 – Rising Tide Philosophy: Community practices that amplify success
11:00 – Closing Reflections: Keys to applying CIC’s model to your venture
Connect with CIC:
🌐 cic.com | 🔗 linkedin.com/company/cic | 📸 @cic_innovation
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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