The Brand Blueprint
The Brand Blueprint
Podcast Description
”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands.
Led by hosts Dana and Cataanda, each episode follows the step-by-step journey of building a new brand, from market research to product development and branding strategies. Featuring insightful interviews with industry leaders, unbiased product reviews, and updates on the latest industry news, the podcast offers valuable guidance and inspiration for listeners looking to enter the competitive CPG market.
Podcast Insights
Content Themes
The podcast covers essential topics related to brand building, product development, marketing strategies, and entrepreneurship, with episodes discussing case studies such as the marketing successes of Oatly, pitfalls of Peloton's marketing missteps, and the innovative approaches of Black women entrepreneurs in the beauty industry.
”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands.
Led by hosts Dana and Cataanda, each episode follows the step-by-step journey of building a new brand, from market research to product development and branding strategies. Featuring insightful interviews with industry leaders, unbiased product reviews, and updates on the latest industry news, the podcast offers valuable guidance and inspiration for listeners looking to enter the competitive CPG market.
In this episode of The Brand Blueprint, host Dana Ammons sits down with Deanna DeFelice, founder of Ovease—a breakthrough brand that’s changing the way people treat chronic period pain. Deanna shares her personal journey from Kansas City to Boston and back, how her own struggles with endometriosis led her to create Ovease, and why personalized nutrition is the next frontier in menstrual health.
🔑 Episode Highlights:
00:00 – Welcome to The Brand Blueprint
00:45 – Introducing Deanna DeFelice: From Kansas City to Boston and Back
02:20 – Rapid Fire Questions: Favorite Comfort Food, Best Productivity Hack, and More
05:00 – Deanna’s Personal Journey with Chronic Period Pain
07:45 – What is Ovease and Why It’s Different from Other Period Products
11:10 – From Patient to Founder: How Deanna Built a Health Brand from Scratch
14:35 – The Power of CIC’s Social Impact Accelerator and Mentorship Network
18:20 – Why Personalized, Nutrition-Based Solutions Matter
22:00 – What Founders Can Learn from Listening to Their Bodies and Audiences
25:40 – Ovease Product Line, R&D, and Future Vision
30:00 – Final Thoughts: What’s Next for Deanna and Ovease
📌 Key Takeaways for Founders:
– Solve for real pain: Ovease was built out of necessity—proof that the best innovations come from lived experience.
– Don’t overlook community: CIC’s accelerator and Boston’s ecosystem gave Deanna tools and mentorship she couldn’t find elsewhere.
– Talk to your customers early and often: Deanna credits direct user feedback for key pivots in her product development.
– Trust your gut—literally: Your own body’s signals might be the roadmap to your best ideas.
📺 Watch the full episode now at https://youtu.be/EljMz0nC6Hs
Follow Deanna and learn more about Ovease at www.ovease.com or @oveaselife on Instagram.
#TheBrandBlueprint #Ovease #DeannaDeFelice #PeriodPainRelief #MenstrualHealth #WomenInHealthTech #StartupStory #SocialImpactStartups #FounderJourney
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