Innovation Impossible
Innovation Impossible
Podcast Description
Uncovering the Secrets Behind the World’s Most Innovative Products.
Dive into the world of product innovation every 2 weeks, featuring insightful conversations with industry leaders behind the coolest innovations from diverse fields such as consumer tech, pharma, TV, FMCG, automotive, fashion, and more.
Our guests share their processes, challenges, and triumphs in creating groundbreaking consumer products. From who to hire, to the systems they build at enterprise companies. From research methodology to marketing.
Discover actionable insights to fuel your next big idea!
Podcast Insights
Content Themes
The podcast explores themes of product innovation, user insights, and market strategies, diving into episodes that cover specific topics such as human-centric research methodologies and the impact of AI on consumer perceptions, as seen in discussions with industry leaders like Jorge Calvachi from La-Z-Boy and Narek Vardanyan from Prelaunch.com.
Uncovering the Secrets Behind the World’s Most Innovative Products.
Dive into the world of product innovation every 2 weeks, featuring insightful conversations with industry leaders behind the coolest innovations from diverse fields such as consumer tech, pharma, TV, FMCG, automotive, fashion, and more.
Our guests share their processes, challenges, and triumphs in creating groundbreaking consumer products. From who to hire, to the systems they build at enterprise companies. From research methodology to marketing.
Discover actionable insights to fuel your next big idea!
In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Alistair Rennie, Global Head of Innovation & Thought Leadership @ Protocol Theory.
Alistair has spent the last 20 years helping giants like Google, Easy Crypto, and the UK Post Office rethink innovation itself.
And in this episode, we discuss the truth behind Google’s “Messy Middle” model of customer behavior; why web3, AI, VR, and even electric car companies fail to cross the chasm — and how to fix it; how to build insight-gathering communities years before launch (even for unbuilt products); and why traditional consumer research is broken — and what to do instead.
This episode is sponsored by Prelaunch.com, the qual and quant platform that guarantees actionable insights from ready-to-buy customers… before you launch your innovation.
Disclaimer
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