Innovation Impossible
Innovation Impossible
Podcast Description
Uncovering the Secrets Behind the World’s Most Innovative Products.
Dive into the world of product innovation every 2 weeks, featuring insightful conversations with industry leaders behind the coolest innovations from diverse fields such as consumer tech, pharma, TV, FMCG, automotive, fashion, and more.
Our guests share their processes, challenges, and triumphs in creating groundbreaking consumer products. From who to hire, to the systems they build at enterprise companies. From research methodology to marketing.
Discover actionable insights to fuel your next big idea!
Podcast Insights
Content Themes
The podcast explores themes of product innovation, user insights, and market strategies, diving into episodes that cover specific topics such as human-centric research methodologies and the impact of AI on consumer perceptions, as seen in discussions with industry leaders like Jorge Calvachi from La-Z-Boy and Narek Vardanyan from Prelaunch.com.

Uncovering the Secrets Behind the World’s Most Innovative Products.
Dive into the world of product innovation every 2 weeks, featuring insightful conversations with industry leaders behind the coolest innovations from diverse fields such as consumer tech, pharma, TV, FMCG, automotive, fashion, and more.
Our guests share their processes, challenges, and triumphs in creating groundbreaking consumer products. From who to hire, to the systems they build at enterprise companies. From research methodology to marketing.
Discover actionable insights to fuel your next big idea!
In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Keyur Shroff, Vice President at a Fortune 500 Health Company.
Keyur has over 20 years experience developing innovations for giants like NBC, Comcast, Johnson & Johnson, and now a Fortune 500 Health Company. His work has placed him in fields as diverse as health and pharma, TV and media, AI, and HR, just to name a few!
In this episode:
- How Comcast launched one of its first online video platforms for just $45,000
- How to get your innovative voice heard at BIG corporations
- The innovation frameworks you should be applying every day
- Where start-ups have leverage over enterprise brands… and what they can learn from them
- And what enterprises need to learn from start-ups
This episode is sponsored by Prelaunch.com, the qual and quant platform that guarantees actionable insights from ready-to-buy customers… before you launch your innovation.

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