Innovation Impossible
Innovation Impossible
Podcast Description
Uncovering the Secrets Behind the World’s Most Innovative Products.
Dive into the world of product innovation every 2 weeks, featuring insightful conversations with industry leaders behind the coolest innovations from diverse fields such as consumer tech, pharma, TV, FMCG, automotive, fashion, and more.
Our guests share their processes, challenges, and triumphs in creating groundbreaking consumer products. From who to hire, to the systems they build at enterprise companies. From research methodology to marketing.
Discover actionable insights to fuel your next big idea!
Podcast Insights
Content Themes
The podcast explores themes of product innovation, user insights, and market strategies, diving into episodes that cover specific topics such as human-centric research methodologies and the impact of AI on consumer perceptions, as seen in discussions with industry leaders like Jorge Calvachi from La-Z-Boy and Narek Vardanyan from Prelaunch.com.
Uncovering the Secrets Behind the World’s Most Innovative Products.
Dive into the world of product innovation every 2 weeks, featuring insightful conversations with industry leaders behind the coolest innovations from diverse fields such as consumer tech, pharma, TV, FMCG, automotive, fashion, and more.
Our guests share their processes, challenges, and triumphs in creating groundbreaking consumer products. From who to hire, to the systems they build at enterprise companies. From research methodology to marketing.
Discover actionable insights to fuel your next big idea!
How do you balance sustaining vs. disruptive innovation, leveraging AI for product development, all while working within strict regulations? Olivier Houpert breaks it down.
In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Olivier Houpert, Chief Innovation and Product Officer at Altria and former global R&D leader at Procter & Gamble. From launching healthier Pringles variants to leading a smoke-free future in one of the most highly regulated industries, Olivier shares the bold decisions, failures, and insights that shaped his innovation mindset. This is a candid look at what it really takes to innovate in legacy industries.
- Why innovation can’t come from inside
- How to test bold ideas with Frankenstein prototypes
- The real health risk in smoking — and what innovation is doing about it
- Using AI to spark product ideas no human would have thought of
- Why the most boring-sounding jobs often lead to the biggest growth
Whether you're in FMCG, pharma, or tech, this episode is packed with real-world advice for innovators, product managers, insights leaders, and R&D pros.
This episode is sponsored by Prelaunch.com, the qual and quant platform that guarantees actionable insights from ready-to-buy customers… before you launch your innovation.
Disclaimer
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