Shelf-Made Stories
Shelf-Made Stories
Podcast Description
Hear how people are turning bookish passions into thriving businesses on Shelf-Made Stories.Listen each week to hear from people behind bookstores, book buses, book trucks, subscription box curators, and paid book clubs. We're talking to the trailblazers turning pages into profits and stories into thriving communities. From cozy corner shops to wheels-on-fire bookmobiles, we uncover the tales behind the shelves (and steering wheels!).Whether you're a book lover, an aspiring entrepreneur, or just here for a good story, expect laughs, bibliophile tips, and a whole lot of bookish banter.
Podcast Insights
Content Themes
The podcast focuses on diverse topics related to the book industry, including innovative business models like subscription book clubs, mobile bookstores, and bookish content creation. Specific episodes cover how a bookstagrammer turned her passion into a profitable community-focused venture, the challenges of running an indie bookstore that thrives on community engagement, and how individuals can monetize their personal book collections through platforms like PangoBooks.

Hear how people are turning bookish passions into thriving businesses on Shelf Made Stories.
Listen each week to hear from people behind bookstores, book buses, book trucks, subscription box curators, and paid book clubs. We’re talking to the trailblazers turning pages into profits and stories into thriving communities.
From cozy corner shops to wheels-on-fire bookmobiles, we uncover the tales behind the shelves (and steering wheels!).
Whether you’re a book lover, an aspiring entrepreneur, or just here for a good story, expect laughs, bibliophile tips, and a whole lot of bookish banter.
How do two besties go from reading thrillers to running a viral romance book club?
This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok).
But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading.
We dive into:
📈 How they went viral more than once
📚 Why they started their romance book club and how it makes money
💡 The slow, intentional way they’ve monetized without selling out
🛑 The boundaries they’ve set around brand deals & family life
🎥 Behind the scenes of content creation, bloopers, and mom rants
❤️ Their favorite reads (hello, Jennifer Hartman & TL Swan)
Plus, what it’s really like filming with your best friend, how they schedule content as full-time working moms, and their top advice for starting a Bookstagram or BookTok that actually grows.
We also talk tons of romance book recommendations!
Connect with Two Book Ends:
- On Instagram: instagram.com/two_bookends
- On TIkTok: tiktok.com/@twobookends
- Join the Book Club on Patreon: https://www.patreon.com/c/TwoBookEnds/

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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