Creative Health Tech
Creative Health Tech
Podcast Description
Welcome to Creative Health Tech, your dose of inspiration and insight into the health tech creative and strategic frontiers. Hosted by MOWE Studio, this podcast series is a meeting point for marketing professionals, branding experts, and creative minds who are passionate about pushing the boundaries of health tech.
In each episode, join us as we connect with industry leaders and have the opportunity to pick their brains. Our conversations aim to illuminate best practices, celebrate success stories, and dissect failures that provide valuable lessons.
Podcast Insights
Content Themes
The podcast focuses on the intersection of creativity and technology in healthcare, covering topics such as human-centric design, branding strategies, and marketing innovations, with episodes like visual storytelling in health tech and user experience design in mental health applications being significant highlights.
Welcome to Creative Health Tech, your dose of inspiration and insight into the health tech creative and strategic frontiers. Hosted by MOWE Studio, this podcast series is a meeting point for marketing professionals, branding experts, and creative minds who are passionate about pushing the boundaries of health tech.
In each episode, join us as we connect with industry leaders and have the opportunity to pick their brains. Our conversations aim to illuminate best practices, celebrate success stories, and dissect failures that provide valuable lessons.
In this episode of Creative Health Tech, Felippe and Raff sit down with Jeff Hortman, SVP of Marketing at Well, to unpack how true personalization is reshaping digital health engagement. Jeff shares lessons on how Well applies gamification and incentives to drive real outcomes, and why storytelling and user research are foundational to Well’s marketing strategy.
We dive into:
Why effective personalization is more important than just saying “we use AI”
How guardrails and clinician-built pathways create trust in digital health tools
What health tech marketers can learn from gaming and peer-to-peer testimonials
The power of authentic storytelling in building credibility with both employers and end users
Whether you’re leading a brand team, building a product, or trying to scale a health tech solution, this episode will give you a fresh perspective on how strategy, empathy, and creativity converge in modern healthcare marketing.
Want to keep the conversation going? Feel free to reach out to Jeff, Felippe and Raff through LinkedIn. And to learn more about Well and the work they’ve been doing, check their website.
Is there anyone you’d like to see here on the podcast? Send them our way: cht@mowe.studio
Disclaimer
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