The Graveyard Shift
The Graveyard Shift
Podcast Description
Funeral professionals are constantly searching for two things – new ideas to better serve families and a good laugh. Join Todd Carlson, EVP of Sales and Chief Sales Officer at Directors Investment Group, on a wild ride as he engages in genuine and off-the-cuff conversations with 3 accomplished funeral professionals – Matt Bailey, President and Funeral Director at Bailey Family Funeral Homes, Gary Freytag, President and CEO of Spring Grove Cemetery and Arboretum, and Jimmy Lucas, Owner and Funeral Director at Lucas Funeral Home. Together, they share their takes and valuable insights into the evolving profession with plenty of laughs along the way.
Podcast Insights
Content Themes
Explores topics in the funeral profession including innovative service ideas, personal anecdotes, and industry trends, with episodes centered on memorable stories about career risks such as the dove release mishap and efforts to make funerals healing experiences.
Funeral professionals are constantly searching for two things – new ideas to better serve families and a good laugh. Join Todd Carlson, EVP of Sales and Chief Sales Officer at Directors Investment Group, on a wild ride as he engages in genuine and off-the-cuff conversations with 3 accomplished funeral professionals – Matt Bailey, President and Funeral Director at Bailey Family Funeral Homes, Gary Freytag, President and CEO of Spring Grove Cemetery and Arboretum, and Jimmy Lucas, Owner and Funeral Director at Lucas Funeral Home. Together, they share their takes and valuable insights into the evolving profession with plenty of laughs along the way.
How do you take a funeral home from zero market share to being the go-to option for families?
In this week’s episode, Marlan Gary of Marlan Gary Funeral Home joins the guys to share how he used traditional and unique marketing ideas to become a household name in his community.
From old-school billboards to creating TikToks, tune in to learn ways you can push the limits with marketing to grow your business.
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