If you've been creating these perfect little fantasy clients that exist nowhere except in your head, Cassie Evans (the Business Detective) is here to help you find the real people who actually want to pay you. We're talking about the woman who ditched being a VA because she was sick of watching brilliant people fail because they didn't know WHO they were actually talking to.
This isn't your typical ”know your avatar” BS, this is about getting your hands dirty with real market research that actually works. 

Cassie breaks down why saying you help people with ”clarity and confidence” makes you invisible, and instead shows you how to find those juicy, relatable moments that make people go ”holy 💩, she's talking directly to me.”
From working at a Ford dealership to becoming the go-to business growth specialist for online service providers, Cassie's cracked it on turning those ”I don't know where my clients come from” moments into ”I know exactly what's happening in my business” certainty.

The difference between winging it and actually having evidence-based strategies, why your competitors' testimonials are goldmines you're ignoring, and how to stop creating content for people who shop at imaginary stores.
 
Plus, there's dogs barking, ice cream van drug dealer theories, and some seriously honest chat about pulling the rug out from under yourself when you know something's gotta change.

If you're done with the guesswork and ready to build a business that doesn't rely on luck, this episode is your wake-up call.

Connect with Cassie (Not Cevan)

https://www.instagram.com/cevansgrowth

https://www.linkedin.com/in/cevansgrowth

https://www.cevansbusinessgrowth.co.uk

About me, Andy Casey The illimitable Coach

1: Get your mornings to work for you. Instead of feeling like you're instantly playing catch-up, grab my Free 9-Min Morning Meditation.

2: Figure out where your most valuable hours are going. Take the Freedom Code 2-minute quiz. It’ll show you those weird spots in your life that might be quietly munching on your time. Total eye-opener.

3: Work 1-on-1 with me. If you're ready to dig into what's really going on past the surface level stuff and make changes that stick and make a real shift, then illimitable 1-2-1 Coaching is it. This is where we get in there, properly untangle those sneaky patterns, and finally stop hitting the same wall.

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