Leaders and Their Stories
Leaders and Their Stories
Podcast Description
Leaders and Their Stories is a powerful podcast where industry leaders, entrepreneurs, and executives reveal the real stories behind their success. Through candid conversations, we uncover the strategies, challenges, and pivotal moments that shaped their journeys—giving you actionable insights to grow your brand, influence, and business. Whether you're looking for inspiration, leadership lessons, or expert advice, this podcast delivers the tools you need to lead with impact. 
Podcast Insights
Content Themes
The podcast covers diverse themes including leadership insights, personal development, business strategies, and industry-specific advice. For example, episodes explore topics like the evolution of LinkedIn for lead generation, the intricacies of trade compliance, and the role of AI in marketing productivity, providing listeners with actionable insights for various aspects of their professional lives.
Leaders and Their Stories is a powerful podcast where industry leaders, entrepreneurs, and executives reveal the real stories behind their success. Through candid conversations, we uncover the strategies, challenges, and pivotal moments that shaped their journeys—giving you actionable insights to grow your brand, influence, and business. Whether you’re looking for inspiration, leadership lessons, or expert advice, this podcast delivers the tools you need to lead with impact.
The Hidden Link Between Vulnerability and Pricing — Joe Rockey Jr. Returns to Talk Sales Strategy
Why do some people charge $25 and others $300 for the same service? It’s not always about skill. In this powerful episode of Leaders and Their Stories, sales coach and author Joe Rockey Jr. returns to unpack the real reason pricing works—or doesn’t.
From emotional buying triggers to vulnerability as a pricing lever, Joe and Richard dig deep into what drives premium pricing, customer trust, and long-term sales success.
You’ll learn:
- Why “What’s in it for them?” is the golden question in any offer
- How to price based on perceived safety, not just deliverables
- The secret to connecting with emotionally raw clients (and why it justifies your rate)
- Why vulnerability builds pricing power—and how to use it wisely
- Lessons from Trader Joe’s, skydiving, hot air balloons, and ghostwriting
- Why some prospects can’t be helped—and how to let them go
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.