Unsolicited RFPs
Unsolicited RFPs
Podcast Description
The RFP – Request for Proposal.
Brands put them out for marketing agencies to respond to with strategy and ideas to see if they can win the brand’s business. At Brand Revolt, we don’t feel like waiting around to be asked for help. So, we started making RFPs on behalf of real brands that definitely didn’t ask us to.
These are “Unsolicited RFPs”.
Join Brand Revolt President and CEO Adam Stoker and Creative Director Camden Bernatz as they suggest what RFPs from these real world brands might look like, and then respond with how the Brand Revolt team would solve for that brand’s problems and needs.
If you’re one of the brands that gets an RFP and free marketing idea, you’re welcome. Let’s talk next steps. Or, if you’re a brand that has a similar set of opportunities or needs as the ones we mention and like Camden and Adam’s way of thinking, then let’s talk next steps! And, you’re welcome.
Listen or watch on https://thebrandrevolt.com/, YouTube or your favorite podcast platform.
Podcast Insights
Content Themes
The show focuses on innovative marketing strategies, brand storytelling, and client engagement, with episodes exemplifying this through detailed analyses of brands like Black Desert Resort. Specific topics include crafting compelling RFPs, responding to strategic challenges, and real-world applications of marketing theories, ensuring actionable insights for brands seeking improvement.
The RFP – Request for Proposal.
Brands put them out for marketing agencies to respond to with strategy and ideas to see if they can win the brand’s business. At Brand Revolt, we don’t feel like waiting around to be asked for help. So, we started making RFPs on behalf of real brands that definitely didn’t ask us to.
These are “Unsolicited RFPs”.
Join Brand Revolt President and CEO Adam Stoker and Creative Director Camden Bernatz as they suggest what RFPs from these real world brands might look like, and then respond with how the Brand Revolt team would solve for that brand’s problems and needs.
If you’re one of the brands that gets an RFP and free marketing idea, you’re welcome. Let’s talk next steps. Or, if you’re a brand that has a similar set of opportunities or needs as the ones we mention and like Camden and Adam’s way of thinking, then let’s talk next steps! And, you’re welcome.
Listen or watch on https://thebrandrevolt.com/, YouTube or your favorite podcast platform.
Built Bar isn’t failing—they’ve got a strong product, loyal fans, and wide distribution. But in a crowded market where every protein bar claims to be the “best tasting,” that’s not enough.
In this episode of Unsolicited RFPs, Adam Stoker and Camden Bernatz dig into Built Bar’s heavy reliance on influencer spend, their endless cycle of promotional content, and the lack of a clear, ownable brand identity. Then, they propose a new direction: a strategy that shifts Built Bar from selling protein bars to building a brand people buy into.
The key? Two words already hiding in plain sight: Built Different.
Watch or listen at TheBrandRevolt.com, YouTube, or your favorite podcast platform.
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