Not So Small

Not So Small
Podcast Description
Running a small business is anything but small. In each episode our host, Sam Bauman, asks small business owners about their challenges, triumphs, and the passion that keeps them going. Through this, Not So Small seeks to spotlight and strengthen the small businesses that are dedicated to their community and care about more than the bottom line.
Podcast Insights
Content Themes
The podcast focuses on themes such as entrepreneurship, community engagement, and personal growth. Episodes cover specific challenges like launching a business during a pandemic, as seen in the conversation with Cody-John Marks from Drop Dead Gorgeous, who speaks about inclusivity in beauty standards and work-life balance. Another episode features Mariah Hamm discussing the importance of creating an inclusive real estate brokerage, demonstrating how unique visions can redefine traditional industries.

Running a small business is anything but small. In each episode our host, Sam Bauman, asks small business owners about their challenges, triumphs, and the passion that keeps them going. Through this, Not So Small seeks to spotlight and strengthen the small businesses that are dedicated to their community and care about more than the bottom line.

In this episode of Not So Small, we sit down with Samantha Hueman, owner of Honour Coffee in Northeast Minneapolis. After years in corporate marketing left her feeling unfulfilled, Sam and her husband Luke took the leap to purchase this beloved neighborhood coffee shop, acai bowl, and raw juice bar, despite having no prior experience in the coffee industry.
Sam candidly shares her experience with impostor syndrome as a first-time business owner and how the Northeast Minneapolis community and her staff helped her overcome these challenges. She discusses her vision of creating a space centered around wellness and nourishment, where the label accurately reflects what's inside.
What started as a personal quest for fulfillment evolved into something much bigger: a community hub that supports and uplifts other small businesses. From hosting Pilates classes on the patio to featuring local artists' work, Sam has transformed Honour Coffee into more than just a coffee shop.
Listen as Sam shares valuable insights about staying true to your ”North Star” amid the constant pressure to expand or change direction, and how effective communication with her team has been crucial to her success.
Guest Info
Community Shoutout(s)
Host & Show Info
- Host Name: Sam Bauman (she/her)
- About the Host: Sam is the President of Mellowlark Labs, a Twin Cities-based small business consulting agency. She has a masters degree in counseling psychology, a field she worked in for several years before applying her skills in business, and is certified in Organization Development.
Sound Editing By: Adam Rondeau
Podcast Art By: Andy Bauman (website)
Disclaimer
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