Daylilie Diaries
Daylilie Diaries
Podcast Description
Daylilie Diaries is more than a podcast—it's a reflection of who we are. Just like our bras, designed for real bodies, we’re here for real stories. We’re building a brand with and for our community, learning from powerful individuals who inspire us. As we grow Daylilie, we’re still learning, adjusting, and building in public. This podcast is our way of sharing who and what is shaping us along the way. Through open, honest conversations, we dive into the highs and lows of business, resilience, and life itself. Join us as we grow, listen, and lift up those who inspire us.
Podcast Insights
Content Themes
The podcast focuses on themes of resilience, empowerment, and personal growth, featuring episodes that explore diverse topics such as overcoming injuries in sports, the mindset needed for high performance, and the importance of community support, with examples including interviews with athletes discussing their challenges and triumphs.
Daylilie Diaries is more than a podcast—it’s a reflection of who we are. Just like our bras, designed for real bodies, we’re here for real stories. We’re building a brand with and for our community, learning from powerful individuals who inspire us. As we grow Daylilie, we’re still learning, adjusting, and building in public. This podcast is our way of sharing who and what is shaping us along the way. Through open, honest conversations, we dive into the highs and lows of business, resilience, and life itself. Join us as we grow, listen, and lift up those who inspire us.
Welcome back to the Founder Series: From Idea to Impact, where we spotlight athlete-founders redefining performance—on and off the field.
Following our debut episode with Darcy, we’re excited to continue sharing the journeys behind the grit, the growth, and the big goals. In Episode 2, Jenny sits down with Rob Fraser, a 5x Team Canada cyclist turned founder of Outway, the high-performance sock company worn by elite athletes and everyday go-getters alike.
Rob opens up about how his love of cycling sparked an entrepreneurial journey rooted in purpose, values, and bold reinvention. From navigating a major rebrand to scaling a multimillion-dollar business, Rob shares raw lessons on resilience, identity after sport, and why socks might be the most underrated gear in your closet.
Whether you’re an athlete eyeing your next chapter or a founder chasing fulfillment, this conversation will hit home, one personal best at a time.
Disclaimer
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