Marketing Signals
Marketing Signals
Podcast Description
Marketing Signals is a measurement podcast dedicated to helping marketers navigate the complexities of attribution. Each episode delivers actionable insights on specific measurement strategies or explores timely topics in the space, equipping listeners with the tools they need to make data-driven decisions and optimize performance.
Podcast Insights
Content Themes
The podcast focuses on topics like attribution measurement, brand tracking, and data-driven marketing strategies, with episodes covering specific methodologies such as utilizing brand surveys to enhance consumer insights and improve market performance.
Marketing Signals is a measurement podcast dedicated to helping marketers navigate the complexities of attribution. Each episode delivers actionable insights on specific measurement strategies or explores timely topics in the space, equipping listeners with the tools they need to make data-driven decisions and optimize performance.
In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks to Andrew Covato, Founder and Managing Director of Growth by Science. Growth by Science is an ad tech and measurement consulting company helping advertisers draw better measurements from their data. Matt and Andrew discuss how Growth by Science builds their measurement stacks, the common mistakes Andrew sees clients make, and how he goes about building effective marketing experiments. Tune in to learn how to shift your focus from vanity metrics to incremental data and learn how you’re already paying a “tax” for your marketing strategy.
Learn more about post-purchase surveys with Fairing: https://fairing.co/
Learn more about Growth by Science: https://growthbyscience.com/
Follow Andrew Covato on LinkedIn https://www.linkedin.com/in/andrewcovato/
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