Marketing Signals
Marketing Signals
Podcast Description
Marketing Signals is a measurement podcast dedicated to helping marketers navigate the complexities of attribution. Each episode delivers actionable insights on specific measurement strategies or explores timely topics in the space, equipping listeners with the tools they need to make data-driven decisions and optimize performance.
Podcast Insights
Content Themes
The podcast focuses on topics like attribution measurement, brand tracking, and data-driven marketing strategies, with episodes covering specific methodologies such as utilizing brand surveys to enhance consumer insights and improve market performance.
Marketing Signals is a measurement podcast dedicated to helping marketers navigate the complexities of attribution. Each episode delivers actionable insights on specific measurement strategies or explores timely topics in the space, equipping listeners with the tools they need to make data-driven decisions and optimize performance.
In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks to Madan Bharadwaj, Founder and CEO of M^2. M^2 is a marketing and attribution community and marketplace that helps professionals learn how to challenge outdated attribution models and make more informed marketing decisions. With a background in data science, Madan sets himself apart with his pragmatic approach to attribution.
Madan and Matt discuss approaches to working with clients, common attribution myths, open source MMM tools, and more. Learn how to see past attribution trends and use data to understand how to better market your business.
Learn more about post-purchase surveys with Fairing: https://fairing.co/
Follow Madan on LinkedIn: https://www.linkedin.com/in/madanbharadwaj/
Learn more about M^2: https://msquared.club/
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