Mentor Up
Mentor Up
Podcast Description
Mentor Up is your go-to resource for staying ahead in business, innovation, and personal development—powered by the wisdom of top mentors, industry experts and inspiring voices.
Through real-life stories, actionable insights, and candid conversations, we uncover the strategies and lessons that help entrepreneurs and professionals thrive.
If you’re ready to learn from the best and level up, it’s time to Mentor Up! 🚀
Podcast Insights
Content Themes
The show focuses on business innovation, personal development, and mentorship, with episodes like Building a Personal Advisory Board highlighting the importance of mentorship in overcoming business challenges and providing real-life stories and lessons from experienced professionals.
Mentor Up is your go-to resource for staying ahead in business, innovation, and personal development—powered by the wisdom of top mentors, industry experts and inspiring voices.
Through real-life stories, actionable insights, and candid conversations, we uncover the strategies and lessons that help entrepreneurs and professionals thrive.
If you’re ready to learn from the best and level up, it’s time to Mentor Up! 🚀
Most businesses run ads, and many of them lose money doing it. Florence “Flo” Morin found a way to make ads work. She’s an artist from Québec, Canada, who built an online art school for a French-speaking audience. Today it brings in close to $2M a year with only three full-time employees, and most of that growth comes from Facebook ads.
Her success didn’t come overnight. Before it all came together, Flo launched a serialized novel to crickets, lost money on dropshipping, and ran a fitness coaching business that ended with exactly one client. Each failure taught her a skill she still uses today.
In this episode, Flo and I talk about:
- How she plans every month backwards from a revenue goal
- The metrics she tracks, and why spending on ads is really gathering data
- What makes an ad work: aligning the offer, the audience and the message
- Why most founders give up after too few tests
- How she rebuilt after revenue dropped from $1M to $700K
- Why a printed magazine now makes up more than half of her business
- The mindset shift artists, and all passion-driven founders, need to make to earn money
Her advice for every entrepreneur: “Don’t launch a product. Launch a customer solution.”
About Flo
Florence “Flo” Morin is an artist and entrepreneur from Québec, Canada. She runs an online art school that teaches drawing and painting through a year-round membership with weekly live lessons and through a printed monthly magazine. She also speaks about paid ads and marketing at business conferences.
LINKS
More Real Talk about Life as an entrepreneur on Instagram and LinkedIn
Instagram: https://www.instagram.com/stories/anja_from_alemania/
LinkedIn: https://www.linkedin.com/in/anja-from-alemania/
Follow Flo on Instagram: @flo.founder: https://www.instagram.com/flo.founder/
Disclaimer
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