In this episode of the Greenway Audio Magazine, hosts B.E. Dunn and Tim Pickett sit down with Nicole Castellano, of Planty of Greenery and a key member of JAINE, to discuss the evolving landscape of cannabis retail, consumer engagement strategies, and the unique challenges associated with payment processing in the industry.

Nicole Castellano offers insights into effective consumer engagement, especially on social media. She shares her approach to building plant-related and cannabis-focused brands by leveraging thoughtful content planning, authenticity, and adaptive digital strategies. The panel explores the importance of safe, compliant, and purposeful messaging on platforms like Instagram, as well as the role of events and community-building initiatives in deepening consumer relationships.