Greenway Audio Magazine
Greenway Audio Magazine
Podcast Description
Greenway Audio Magazine, a weekly podcast from Greenway Media. Hosted by B.E. Dunn, Greenway Publisher and Editor-in-Chief, alongside Tim Pickett, Founder of GreenFrame, the podcast brings the most compelling stories, features, and interviews from Greenway Magazine directly to listeners’ ears. Greenway Audio Magazine offers a fresh and engaging way to stay informed about the latest developments in the cannabis industry, delivering a dynamic mix of news, insights, and expert opinions straight from Missouri cannabis leaders.
Podcast Insights
Content Themes
The podcast focuses on significant developments in the cannabis industry, community engagement, and the intersection of culture and cannabis. Episodes explore topics like Missouri's evolving market, cannabis product trends, and normalization within the industry. For example, Episode 5 features insights on multi-state branding challenges from Reggie Harris, while Episode 4 discusses market trends and includes perspectives from Ari Fish on sustainable cannabis production.
Greenway Audio Magazine, a weekly podcast from Greenway Media. Hosted by B.E. Dunn, Greenway Publisher and Editor-in-Chief, alongside Tim Pickett, Founder of GreenFrame, the podcast brings the most compelling stories, features, and interviews from Greenway Magazine directly to listeners’ ears. Greenway Audio Magazine offers a fresh and engaging way to stay informed about the latest developments in the cannabis industry, delivering a dynamic mix of news, insights, and expert opinions straight from Missouri cannabis leaders.
In this episode of Greenway Audio Magazine, Tim and B.E. sit down with Traci Black, VP of Operations at State 24 Holdings, the company behind brands like Latitude, Plume, Lakewater, and the upcoming Scout & Seed. The conversation covers everything from Missouri’s record-setting sales month to Traci’s journey through cannabis operations, packaging innovation, team culture, and parenting in the industry.The crew also breaks down the unique challenges of running a dispensary in a seasonal lake town, the evolution of THC-based consumer thinking, and the importance of education-driven leadership in cannabis.
(00:00) VH1, Vibes & Cannabis Flashbacks
(02:00) Missouri Breaks Another Record
(06:00) Daily Sales Trends & Market Health
(12:00) Welcoming Traci Black to the Show
(15:00) Lake Life, Branding, and Scout & Seed
(20:00) New Packaging, Gummies & Design Strategy
(31:00) Building the Lakewater to Plume Product Ladder
(36:00) Team Growth, Training & Company Culture
(43:00) Community Givebacks & Dispensary Dynamics
(49:00) THC Myths, Terpenes, and Consumer Education
(53:00) Parenting & Stigma in the Cannabis Industry
(58:00) The Need for Hemp Regulation
(01:08:00) Missouri Rules That Need to Change
(01:10:00) Traci’s Playlist: Jelly Roll in the Rain
(01:12:00) Final Thoughts & Where to Visit Next
Disclaimer
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