The Marketing Phoenix Podcast
The Marketing Phoenix Podcast
Podcast Description
Are you a thought leader in B2B marketing, a tech startup, or a SaaS innovator looking to unlock your growth potential?Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Generation, (5) Demand Generation, and (6) Sales Enablement.Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at [email protected], or schedule a consultation at https://calendly.com/rpcstrategies.Together, let’s ignite your growth and help your business rise!
Podcast Insights
Content Themes
The podcast covers critical topics in B2B marketing such as marketing operations, brand awareness, lead generation, demand generation, sales enablement, and thought leadership. Examples of specific episodes include an exploration of client personas in content strategy, discussions on revamping lead generation systems, and practical approaches to leveraging analytics and KPIs to drive sales success.
Are you a Legal Tech Startup, Scale-Up, Investor, or Advisor looking to unlock business growth potential?
Welcome to The Marketing Phoenix Podcast! I’m Melissa “Rogo” Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it?
==>Looking to grow your revenue 15%–40% year over year—consistently?
==>Trying to stay 22%+ profitable while scaling your business?
Each week, we’ll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you’re searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Real growth stories. Proven playbooks. No fluff.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at [email protected], or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
#Startups #Strategy #Entrepreneurship #ExitPlanning #Investor #VC #PE #LegalTech
Ready to discuss your Marketing That Leads to Sales strategy?
👉 DM me on LinkedIn
📧 [email protected]
📞 (205) 873-1234
📅 https://lnkd.in/espG_rD2
In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski sits down with Stephen Embry, founder of TechLaw Crossroads and respected voice in legal technology, to unpack why so many startups miss the mark with their messaging.
They explore how sales teams and sales reps in legal tech can create more effective sales conversations by truly understanding customer pain points and aligning their message with how law firms actually operate. From actively listening during every sales call to using evidence-based sales strategy, Melissa and Steve show how to build trust, not just a pitch.
What You’ll Learn:
- Why your product or service messaging should reflect their business, not yours
- How to tailor your sales process to match how law firms make decisions
- How sales reps can use open-ended questions to uncover true customers’ pain
- Why actively listening builds rapport and creates more effective sales conversations
- How evidence-based messaging helps your software solution stand out in legal technology
- Tips for building real-time connections that improve customer experiences
Whether you are going to a legal tech conference or changing your sales strategy, this episode can help. It shows you how your team can communicate, sell, and connect with potential clients in the legal field.
Connect with Stephen Embry on LinkedIn.
Chapter Titles:
01:21 – Introducing Stephen Embry of TechLaw Crossroads
03:13 – How Harvey Won Big Law and Became a Unicorn
06:45 – Avoiding Common Messaging Mistakes With Modern Buyers
09:04 – Showing Evidence Over Marketing Jargon in Law Firm Sales
12:28 – Chasing AmLaw Firms Misses 80% of the Market
17:33 – “Saving Time” Fails as a Messaging Strategy
18:59 – Applying Jevons Paradox to Legal Tech Growth
22:10 – Adapting Messaging to Evolving Legal Buyer Behavior
26:16 – Delivering Real Solutions Instead of Future Promises
29:37 – Using Content to Build Trust and Authority
32:49 – Iterating Content Strategy With Sales Every Quarter
34:50 – Learning Buyer Needs Directly at Lawyer Conferences
36:36 – Building Trust and Opportunity at Local Bar Events
41:15 – Build Credibility Beyond Vendor-Only Messaging
46:17 – Demonstrating AI Solutions by Solving Real Pain Points
48:38 – Replace Buzzwords with Buyer-Centric Language
52:03 – Sharing Tips to Get Your Messaging Right
SEO Keywords: solution selling, customer pain points, legal tech, sales conversations, law and technology, legal tech conference
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