GTM Confessions
GTM Confessions
Podcast Description
Welcome to GTM Confessions. The show where we share what it takes to be a go-to-market (GTM) professional today…because it’s freaking hard and it’s far from the glamorous picture that social media often paints.Each week, we’ll have a go-to-market professional on the show to share real examples of what’s worked and what’s failed spectacularly…the extreme highs of this career, the lowest of lows, and everything in between. Think of it as your weekly go-to-market therapy session…where you realize you’re not alone in trying to figure it all out.
Podcast Insights
Content Themes
The podcast covers a range of topics focused on go-to-market strategies, including product-led growth, account-based marketing, and effective content marketing approaches. For example, episodes explore the misconceptions of product-led growth with industry experts, share actionable advice on navigating product-market fit, and highlight the importance of collaboration across marketing and sales teams.
Welcome to GTM Confessions. The show where we share what it takes to be a go-to-market (GTM) professional today…because it’s freaking hard and it’s far from the glamorous picture that social media often paints.
Each week, we’ll have a go-to-market professional on the show to share real examples of what’s worked and what’s failed spectacularly…the extreme highs of this career, the lowest of lows, and everything in between. Think of it as your weekly go-to-market therapy session…where you realize you’re not alone in trying to figure it all out.
In this GTM Advice episode, David Galante, Senior Director of Product Management for Channels at ActiveCampaig, answers a fast round of questions and shares her go-to-market advice with you.
Check out how David answered the following questions:
- What is the biggest go-to-market challenge today? How would you tackle this challenge?
- Where would you focus your efforts if you had limited resources and had to drive immediate results?
- How do you ensure there is alignment across all go-to-market functional teams? (i.e. sales, marketing, product, and customer success)
- What’s the one “dirty little secret” in go-to-market that nobody talks about, but everyone needs to know?
- What do you think is the biggest misconception about having a career in go-to-market?
- What is one skill that all GTM professionals need to have mastered to be successful?
- What is one thing you wish you knew sooner?
- What is one piece of advice you would give to someone looking to grow their career in go-to-market?
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.