Behind the Business
Behind the Business
Podcast Description
Small businesses are the backbone of our economy, but their stories are often untold. Join Faheem Savja as he dives into the personal stories of entrepreneurs who turned ideas into realities.
Podcast Insights
Content Themes
The podcast explores themes of entrepreneurship, community-building, and personal challenges, with episodes featuring in-depth discussions on topics like navigating the food industry with insights from Jiten Grover, managing cultural expectations in real estate with Fatima Jaffer, and balancing family life while raising capital in business with Cory Gottfredson.
Small businesses are the backbone of our economy, but their stories are often untold. Join Faheem Savja as he dives into the personal stories of entrepreneurs who turned ideas into realities.
How a software engineer became a custom fine-jewelry founder. From writing software to setting stones, Aasim Sayani shares how he built Fuse Jewelry—a tech-first, custom fine-jewelry brand focused on safety, intimacy, and community. We dig into the realities of retail jewelry (security, margins, and cash flow), why Aasim left a stable software career, and how he and his wife/co-founder run the business while raising a newborn.
We talk custom engagement rings, championship pieces, and the vision for a community makerspace where customers can learn—and even build—parts of their jewelry. Aasim also opens up about bootstrapping (putting years of salary intoFuse), hiring bench jewelers, and experimenting with embedded tech in fine jewelry.
In this episode:
- Leaving “golden handcuffs” for entrepreneurship
- Security & trust in jewelry retail (for staff, clients, and family)
- Custom > commodity: why education wins sales
- Manufacturing dreams: from private bench to public makerspace
- Culture & craft: sourcing stones with heritage & story
- Co-founders & marriage: feedback, roles, and letting go Fatherhood, travel, and intentional time
Stay connected with #behindthebusiness :
📱 Instagram: https://instagram.com/behindthebiz_pod
📱 LinkedIn: https://www.linkedin.com/company/behind-the-business-podcast/
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.