They almost shut down their catering program.

Events were stressful. Growth felt capped. Every booking added more chaos instead of momentum.

Then one shift changed everything.

In this episode, the Valor Coffee team breaks down how they rebuilt their catering operation from the ground up and scaled from just a few events a month to 30+ using systems, people, and recurring corporate clients.

In this episode, you’ll learn:

• Why catering felt unscalable before it finally clicked
• The systems that turned chaos into consistency
• How to design a coffee cart operation that actually scales
• The people decisions that unlocked growth
• Why catering can outperform cafes when done right

⏱️ Timestamps
0:00 FlashQuotes podcast intro + guest introductions
1:40 Why Valor revisited catering in 2025
3:17 Is coffee catering viable as a standalone business?
4:14 Why early catering felt chaotic and unscalable
6:45 Joey’s transition from barista to catering operator
12:53 Learning systems, CRMs, and managing growth
15:40 Where Valor is headed in the future
26:17 Growing from ~3 events/month to 30+
36:52 Recurring corporate clients and predictable revenue
50:52 How systems like FlashQuotes support scale

Want to learn more about how Flashquotes can help you book more?

Book a free call with us:

https://go.flashquotes.com/demo-valor

🎤 Level 5 Live Conference

Join top mobile event operators, caterers, and founders for live strategy, systems, and real-world growth playbooks at our summer conference:

https://go.flashquotes.com/L5L-Valor

🎓 Claim our Free Masterclass for Mobile Cart Businesses

https://go.flashquotes.com/masterclass-valor

Follow Us
Instagram: @FlashquotesHQ
TikTok: @FlashquotesHQ

Follow Valor

https://www.youtube.com/@valor.coffee

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