Dan Popp of PM Tech joins the podcast to share how a company founded by mechanics grew into a 54-person generator service business with nearly 4,000 recurring service agreements. Dan explains why PM Tech has always led with service before sales, how Michigan’s auto industry and work-from-home culture have shaped demand, and what it takes to expand into new markets like Dayton, Ohio and Indianapolis.

The conversation also covers PM Tech’s recent electrical contractor acquisition, the challenges of technician recruitment as data centers enter the market, and how better marketing execution through jamgrfx.com helped turn a long-standing pain point into a source of new leads.