Pitch Lab
Pitch Lab
Podcast Description
Pitch Lab brings Merrick Creative’s Tom Frank and content wizard William “Classic” Thomas together to spotlight CEOs and founders hustling to take their brands to the next level. Whether they're launching groundbreaking products, tackling growth challenges, or in the midst of raising capital, Tom and Classic dive into the heart of their stories. Each episode features a spirited conversation uncovering the quirks, origin tales, and future plans that make these brands tick. But the real magic happens when they transform all that into a punchy, fun 30-second content piece. Pitch Lab is where big ideas, bold branding, and a little comedic flair collide — turning serious ambition into seriously memorable content.
Podcast Insights
Content Themes
The podcast focuses on topics such as brand building, entrepreneurship, social justice in business, and innovative product launches. Episodes often feature stories like Bartholomew Jones from Cxffeeblack discussing the reclamation of coffee's African roots and their initiatives like the Pan-African Barista Exchange Program, emphasizing diversity and community engagement in a historically significant market.
Pitch Lab brings Merrick Creative’s Tom Frank and communication guru Jackie Hampton together to spotlight CEOs and founders hustling to take their brands to the next level. Whether they’re launching groundbreaking products, tackling growth challenges, or in the midst of raising capital, Tom and Jackie dive into the heart of their stories. Each episode features a spirited conversation uncovering the quirks, origin tales, and future plans that make these brands tick. But the real magic happens when they transform all that into a punchy, fun 30-second content piece. Pitch Lab is where big ideas, bold branding, and a little comedic flair collide — turning serious ambition into seriously memorable content.
In the latest episode of Pitch Lab, hosts Jackie and Tom slice into the flavorful world of craft meats with George Turkette, CEO and founder of Turchetti’s Salumeria. From DIY pancetta in restaurant kitchens to building a premium meat brand with national reach, George shares the unfiltered story behind one of the most exciting names in charcuterie today.
Learn more about George Turkette and the Rise of Turchetti’s Salumeria at https://merrickcreative.com/pitchlab/george-turkette
Pitch Lab is produced and distributed by Merrick Studios and hosted by Merrick Chief Creative Officer, Tom Frank, and communications specialist, Jackie Hampton. Tune in to hear this thought-provoking brand discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts.
Disclaimer
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