Pitch Lab
Pitch Lab
Podcast Description
Pitch Lab brings Merrick Creative’s Tom Frank and content wizard William “Classic” Thomas together to spotlight CEOs and founders hustling to take their brands to the next level. Whether they're launching groundbreaking products, tackling growth challenges, or in the midst of raising capital, Tom and Classic dive into the heart of their stories. Each episode features a spirited conversation uncovering the quirks, origin tales, and future plans that make these brands tick. But the real magic happens when they transform all that into a punchy, fun 30-second content piece. Pitch Lab is where big ideas, bold branding, and a little comedic flair collide — turning serious ambition into seriously memorable content.
Podcast Insights
Content Themes
The podcast focuses on topics such as brand building, entrepreneurship, social justice in business, and innovative product launches. Episodes often feature stories like Bartholomew Jones from Cxffeeblack discussing the reclamation of coffee's African roots and their initiatives like the Pan-African Barista Exchange Program, emphasizing diversity and community engagement in a historically significant market.
Great ideas don’t sell themselves. Great pitches do.
Pitch Lab brings Merrick Creative’s Tom Frank and communication strategist Jackie Hampton together to spotlight CEOs and founders in the middle of the real work—launching products, scaling brands, and raising capital. No fluff. No buzzword bingo. Just sharp conversations about what it actually takes to stand out.Tom and Jackie dig into the origin stories, quirks, challenges, and ambitions behind emerging brands—then flip the script. The conversation becomes the raw material for a fast, punchy 30-second content piece designed to cut through noise and stick in people’s heads.Part brand workshop, part performance, Pitch Lab is where big ideas meet bold storytelling, strategic messaging, and just enough humor to make serious ambition unforgettable.
Pitch Lab is produced by Merrick Studios – where culture takes the mic.
This week on Pitch Lab, we’re cracking open a can of nostalgia with Jamie Fahrner, co-founder of Shake Up Cocktails — the fairground-inspired canned cocktail brand bringing the zest of the Midwest to life.
From barbecue stands to business plans, Jamie shares how a childhood lemonade stand moment became a booming beverage brand — and how Shake Up is now inviting its community to invest through WeFunder.
🎡 Real fruit. Real sugar. Real spirits. Real story.
🔗 Learn more at https://wearemerrickstudios.com/pitch-lab/jamie-fahrner
Taste the fair. Invest in the future.
Pitch Lab is produced and distributed by Merrick Studios and hosted by Merrick Chief Creative Officer, Tom Frank, and communications specialist, Jackie Hampton. Tune in to hear this thought-provoking brand discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts.
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Disclaimer
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