Grey Zisser is Hudson Valley’s Certified DEN Build Partner and the founder of Upstate Build Company. After a first career in advertising, he proved his approach by building and renovating his own homes in the region. When an Airbnb guest asked if one of those houses was for sale—and then asked if he could build one just like it—Grey said yes. That commission launched a client practice focused on transparent budgeting, clear communication, and high-touch craftsmanship.

In this episode, Grey and Mike dig into what it really takes to build a DEN in the Hudson Valley and Catskills: from land search and feasibility (zoning, utilities, setbacks) to permits, scheduling, and inspections, all the way through punch list and CO. Grey explains his cost-plus process, how he uses 3D modeling to walk clients through choices in real time, and why having a boots-on-the-ground builder from day one removes friction, surprises, and costly rework.

If you’re considering a modern cabin, A-frame, or small home using DEN plans, this conversation is a practical playbook. You’ll learn how to set a realistic budget, where timelines get stuck, which decisions to make in design vs. on site, and how an experienced local partner can turn a set of plans into a finished, permitted home—on schedule and with fewer headaches.