When sales slow, builders reach for the red pen, and marketing almost always gets slashed first. But isthat really saving money, or quietly bleeding your pipeline and brand?

In this episode of VIP Access: Inside Homebuilding, hosts Erica Lockwood and Veronica Ramirez sit down with Jennifer Cooper, Founder and Fractional CMO of Evolution Marketing,to expose one of the industry’s most expensive mistakes.

Jennifer, twice named NAHB’s National Marketing Professional of the Year, a former C-suite executive, and atrusted advisor to builders across the country, shares her insider perspective on:

• Why marketing budgets are the first target during downward shifts, and why that is a costly misstep
• The ripple effects of cutting visibility when competition is at its peak
• What the smartest builders are doubling down on right now
• Real stories where a marketing reset transformed struggling communities into sold out success

And do not miss our rapid fire segment where Jennifer dishes on the funniest, cringiest, and most unforgettable marketing blunders she has witnessed. This episode is not just relevant, it is the wake up call every builder needs before pulling the plug on the very thing that fuels recovery.