You ever get one of those pieces of advice that just sticks with you? Katrina Calderon told me something in this episode that I haven’t stopped thinking about: “If you keep putting part-time energy into your full-time dreams, you’re never gonna get full-time results.” And man, isn’t that the truth. If you’re looking for tips for new entrepreneurs that aren’t all buzzwords and fluff, you’ll want to listen to this one.

Katrina is the CEO of Regal Fierce Media out of Tucson, Arizona, and her story is wild in the best way. We talk about how she got started, from watching reality TV in eighth grade to running her own agency with her husband and best friend. She didn’t come from a business background, didn’t have connections or funding, but she figured it out, one bold move at a time.

We got into the real stuff: what it’s like starting a business right before the pandemic, how scary it gets when the contracts dry up, and how a $10,000 loan changed everything for her team. She also shares how social media and showing up in the local community helped her grow, without relying on cold calls (which, if you know me, is music to my ears).

If you’re just getting started or thinking about making the leap, Katrina lays down some great, practical tips for new entrepreneurs, things like paying yourself first, staying visible, and building something with the right people around you. It’s a good one. Give it a listen.

EPISODE HIGHLIGHTS:

00:00 – Introduction

00:45 – Katrina shares how she got started in entrepreneurship

08:17 – When did Katrina know it was time to go full-time with her business

11:14 – Keith and Katrina compare how their families reacted to their business choices

13:09 – The unexpected challenges of sustaining a business

21:23 – Has networking become harder post-COVID?

24:32 – Katrina talks about balancing energy and choosing the right events

26:26 – Katrina’s advice for new entrepreneurs

ABOUT OUR GUEST:

Katrina Calderon is the CEO and co-founder of Regal Fierce Media, a Tucson-based digital marketing agency known for its strong community presence and bold creative work. A first-generation college graduate, Katrina earned a full scholarship to the University of Arizona, where she studied communications and built the foundation for her future in business. With a passion for storytelling, people, and social media, she launched her agency alongside her husband and business partner in 2019. Since then, she’s helped small businesses elevate their brand through strategic marketing, video production, and authentic connection—proving that with resourcefulness and heart, you can build something from the ground up.

CONNECT WITH KATRINA CALDERON:

• LinkedIn https://www.linkedin.com/in/katrina-calderon

• Website https://www.regalfiercemedia.com/

RESOURCES:

• Visit our website: https://www.boxedbiz.us

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• Follow us on Facebook https://www.facebook.com/profile.php?id=61572485474163

• Follow us on Instagram https://www.instagram.com/boxedbusinesssolutions/

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