Payments Strategy Show
Payments Strategy Show
Podcast Description
When vertical SaaS platforms hear about the success of companies like Toast or Shopify at monetizing payments, it’s tempting to think they can just integrate payments and double their revenue overnight. The reality is a bit more complex, and a lot of SaaS companies miss out on the full revenue potential because their payments product, positioning, or pricing is a little off. Seemingly insignificant details of the payments implementation and go-to-market strategy can have a disproportionate impact on the financial success of a payments offering.Join host Joshua Silver in conversations with SaaS leaders, investors, and industry experts to illuminate the details that actually move the needle – so you can optimize your payments offering for maximum adoption, revenue, and enterprise value.
Podcast Insights
Content Themes
The show focuses on payments integration within SaaS, examining topics such as common pitfalls in choosing payment providers, strategies to enhance adoption rates, essential contract terms, and the impact of organizational structure on payment success. Episodes include explorations of why 85% of SaaS payment offerings underperform and how to navigate the complexities of the fintech landscape.
When vertical SaaS platforms hear about the success of companies like Toast or Shopify at monetizing payments, it’s tempting to think they can just integrate payments and double their revenue overnight.
The reality is a bit more complex, and a lot of SaaS companies miss out on the full revenue potential because their payments product, positioning, or pricing is a little off.
Seemingly insignificant details of the payments implementation and go-to-market strategy can have a disproportionate impact on the financial success of a payments offering.
Join host Joshua Silver in conversations with SaaS leaders, investors, and industry experts to illuminate the details that actually move the needle – so you can optimize your payments offering for maximum adoption, revenue, and enterprise value.
New episodes biweekly on Tuesdays!
Building embedded payments from the infrastructure side is one thing, but leading payments at a vertical SaaS platform is entirely different.
The challenges shift from technology and compliance to change management, cultural alignment, and cross-functional enablement.
In this episode, EverHealth’s Head of Payments, Savannah Krieg joined host Becky Kopplin, VP Payments at Rainforest to share lessons from both sides of the payments world, including what surprised her most about switching from infrastructure provider to platform operator, and the critical success factors that actually move the needle.
They discussed:
- Why 90% of platforms should choose embedded payments over becoming a PayFac
- Why cultural alignment matters more than technology when launching payments
- The key metrics platforms should track: attachment, activation, TPV, take rate, and more
- How to think about payments pricing in the context of total contract value, not just take rate
- The importance of focusing on people and processes over optimizing tools and operations
The Payments Strategy Show is brought to you by Vertex and Rainforest.
Vertex: The Vertical Software Conference
This invite-only event and community offers networking, learning, and unique insights on go-to-market, monetization, product expansion, fundraising, and M&A.
Learn more: https://www.vertexconference.com/
Get updates on LinkedIn: https://www.linkedin.com/company/vertex-vertical-software-conference
Rainforest is the embedded payments purpose-built for vertical SaaS.
Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches.
Learn more: https://rainforestpay.com
Connect with us on LinkedIn: https://linkedin.com/company/rainforestpay
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