Payments Strategy Show
Payments Strategy Show
Podcast Description
When vertical SaaS platforms hear about the success of companies like Toast or Shopify at monetizing payments, it’s tempting to think they can just integrate payments and double their revenue overnight. The reality is a bit more complex, and a lot of SaaS companies miss out on the full revenue potential because their payments product, positioning, or pricing is a little off. Seemingly insignificant details of the payments implementation and go-to-market strategy can have a disproportionate impact on the financial success of a payments offering.Join host Joshua Silver in conversations with SaaS leaders, investors, and industry experts to illuminate the details that actually move the needle – so you can optimize your payments offering for maximum adoption, revenue, and enterprise value.
Podcast Insights
Content Themes
The show focuses on payments integration within SaaS, examining topics such as common pitfalls in choosing payment providers, strategies to enhance adoption rates, essential contract terms, and the impact of organizational structure on payment success. Episodes include explorations of why 85% of SaaS payment offerings underperform and how to navigate the complexities of the fintech landscape.
When vertical SaaS platforms hear about the success of companies like Toast or Shopify at monetizing payments, it’s tempting to think they can just integrate payments and double their revenue overnight.
The reality is a bit more complex, and a lot of SaaS companies miss out on the full revenue potential because their payments product, positioning, or pricing is a little off.
Seemingly insignificant details of the payments implementation and go-to-market strategy can have a disproportionate impact on the financial success of a payments offering.
Join host Joshua Silver in conversations with SaaS leaders, investors, and industry experts to illuminate the details that actually move the needle – so you can optimize your payments offering for maximum adoption, revenue, and enterprise value.
New episodes biweekly on Tuesdays!
Embedded fintech is a massive opportunity for vertical software companies, but most SaaS operators aren’t thinking about the full potential.
WorkWave SVP & GM of Fintech and Strategic Partnerships Jacob Olins joined host Becky Kopplin to discuss the unique opportunity for vertical SaaS companies to disrupt traditional banking, the most common challenges, and how to unlock fintech growth.
They discussed:
- How Square paved the way for embedded finance
- One leadership decision that separates the embedded fintech winners from everyone else
- Where in the payments journey most software companies get stuck – and how to unlock next level growth
- How to evaluate your embedded fintech opportunities and decide where to start (hint: it’s not always payment acceptance)
- Two archetypes for a payments leader, and how to choose the right payments leader for your organization
Listen to the Acquired podcast episode on Visa that Jacob recommended during the conversation.
The Payments Strategy Show is brought to you by Vertex and Rainforest.
Vertex: The Vertical Software Conference
This invite-only event and community offers networking, learning, and unique insights on go-to-market, monetization, product expansion, fundraising, and M&A.
Learn more: https://www.vertexconference.com/
Get updates on LinkedIn: https://www.linkedin.com/company/vertex-vertical-software-conference
Rainforest is the embedded payments purpose-built for vertical SaaS.
Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches.
Learn more: https://rainforestpay.com
Connect with us on LinkedIn: https://linkedin.com/company/rainforestpay
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