Channel Marketing Champs
Channel Marketing Champs
Podcast Description
Need to maximise MDF, pump up partnerships, amplify alliances, and rip it up with ROI? Then let's get ready to rumble! Step into the ring with the best and the brightest channel marketers as they share their hard won insights, top tips, and expertise.
Podcast Insights
Content Themes
The podcast centers on themes of effective channel marketing strategies, partnership management, and branding practices, with episodes discussing topics like co-branding insights from Sarah Glastonbury, lessons from theoretical physics with Julian Roberts, and the New Four P's of channel marketing, as highlighted by Dave Hughes.
Need to maximise MDF, pump up partnerships, amplify alliances, and rip it up with ROI? Then let’s get ready to rumble! Step into the ring with the best and the brightest channel marketers as they share their hard won insights, top tips, and expertise.
On this episode, Russ chats with Steph Hackney, Channel Marketing Manager at OpenText Cybersecurity. Steph’s got a decade of experience across resellers, distributors, MSPs, and vendors — so when she talks channel, you listen.
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