Selling in the Age of AI
Selling in the Age of AI
Podcast Description
Selling in the Age of AI," the must-listen to podcast for sales professionals who lean into technology without leaning on it. Your host is the dynamic and inspiring Frank Somma—renowned keynote speaker, best-selling author, seminar leader, and business coach. Get ready for game-changing insights and strategies that value technology but place humanity at the top of the sales pyramid!
Podcast Insights
Content Themes
The podcast focuses on themes such as human-centric selling, active listening, and the strategic use of technology in sales. Episodes include discussions on building trust with clients, empowering clients through strategic questioning, and leveraging technology without losing the human touch, as evidenced in the inaugural episode with Mike Larges, who emphasizes the importance of human connection.

Selling in the Age of AI,” the must-listen to podcast for sales professionals who lean into technology without leaning on it. Your host is the dynamic and inspiring Frank Somma—renowned keynote speaker, best-selling author, seminar leader, and business coach. Get ready for game-changing insights and strategies that value technology but place humanity at the top of the sales pyramid!
Quote: ”Enthusiasm is the god within. When you're excited about something and you believe in your cause, that comes across in a way that is very hard to fake.” – Barry Farber
Episode Summary: In this electrifying episode of ”Selling in the Age of AI,” Frank Somma welcomes legendary sales expert, author, and Emmy-nominated producer Barry Farber. With over a million books sold, inventions seen on QVC, and years of groundbreaking interviews with top achievers, Barry shares a lifetime of sales wisdom and personal transformation. This episode dives into the critical importance of person-to-person communication in the AI era, the relentless pursuit of passion, and the mindset behind enduring success.
Key Topics & Insights:
Sales Rooted in Human Connection: Barry emphasizes that no technology can replace the energy and trust built through face-to-face interaction.
The Power of Testimonials: Early in his career, Barry differentiated himself by capturing client testimonials with voice inflection to build trust and enthusiasm.
Turning Setbacks into Setups: How ridicule at a book pitch meeting pushed Barry to sell over 100,000 copies by sheer grit and strategic outreach.
Enthusiasm and Confidence as Sales Catalysts: Barry discusses how genuine excitement and belief in one’s product are contagious and critical in sales.
The Five Core Traits of High Achievers: Barry’s children’s book, The Adventures of Little Billy, distills five key values: service, attitude, courage, empathy, and determination.
AI as a Tool, Not a Replacement: Barry embraces AI to enhance writing and productivity, but reinforces that human energy and spontaneity are irreplaceable.
Creating the Fold Flat Pen: A symbol of resilience and reinvention, Barry’s patented pen design represents bouncing back from failure—selling millions across the world.
Charity and Service: Barry supports the Interfaith Food Pantry and Tamerlaine Animal Sanctuary, reflecting his deep belief in giving back.
Lessons from Legends: Insights from interviewing inventors, brain surgeons, and celebrities like Mr. Wonderful and Keenan Thompson, all grounded in humility and service.
Pain First, Pleasure Later: Barry’s approach to discipline, whether in sales or martial arts, centers on embracing discomfort as a path to greatness.
Connect with Barry Farber:
Connect with Frank Somma:
Want to take your sales skills to the next level and thrive in the age of AI? Frank Somma is offering a special discount to our podcast listeners!
Mention this podcast when you contact Frank and receive a 10% discount on your first coaching session, keynote, or workshop booking!

Disclaimer
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