Selling in the Age of AI

Selling in the Age of AI
Podcast Description
Selling in the Age of AI," the must-listen to podcast for sales professionals who lean into technology without leaning on it. Your host is the dynamic and inspiring Frank Somma—renowned keynote speaker, best-selling author, seminar leader, and business coach. Get ready for game-changing insights and strategies that value technology but place humanity at the top of the sales pyramid!
Podcast Insights
Content Themes
The podcast focuses on themes such as human-centric selling, active listening, and the strategic use of technology in sales. Episodes include discussions on building trust with clients, empowering clients through strategic questioning, and leveraging technology without losing the human touch, as evidenced in the inaugural episode with Mike Larges, who emphasizes the importance of human connection.

Selling in the Age of AI,” the must-listen to podcast for sales professionals who lean into technology without leaning on it. Your host is the dynamic and inspiring Frank Somma—renowned keynote speaker, best-selling author, seminar leader, and business coach. Get ready for game-changing insights and strategies that value technology but place humanity at the top of the sales pyramid!
Quote: “Nothing’s ever going to replace grit and the ability to build credibility—AI can’t replicate that.” – John Dnyprowsky
Episode Summary:In this insightful episode of “Selling in the Age of AI,” Frank Somma welcomes John Dnyprowsky, Senior Vice President of National Partnerships at Vensure Employer Solutions. John shares his journey from the trenches of traditional payroll sales to leading a national partner ecosystem, emphasizing how authentic human connection remains the cornerstone of sustainable business growth. With decades of experience, John dives into how AI can empower—not replace—sales professionals by enhancing preparation, freeing time for deeper relationship-building, and aligning strategy with individual strengths.
Key Topics & Insights:
Authenticity Over Automation: Despite rapid tech advancements, John reinforces that trust, credibility, and personal interaction can’t be replaced by AI.
AI as a Launchpad: How John uses AI for research, training, and internal communication without losing the human touch.
Building National Partnerships: John’s shift from SVP of Sales to a partnership-focused role to scale personal, regional success nationwide.
The Power of Ecosystems: Identifying non-traditional centers of influence—CPAs, attorneys, recruiters, fractional CFOs—as high-impact partners.
Face-to-Face Still Wins: Why in-person meetings, even post-COVID, accelerate relationship building and referral flow.
Know Thyself: John’s leadership mantra—self-awareness, self-accountability, and consistency—builds top-performing teams.
Relationship First, Sales Second: The importance of listening, understanding client needs deeply, and serving without expectation.
Coaching Through Confidence: Unlocking sales potential by helping reps discover and double down on their natural strengths.
Modern Tools, Timeless Principles: Leveraging CRMs, AI tools, and digital campaigns—while staying grounded in real human conversation.
Cultural Advantage: How Vensure Employer Solutions’ internal culture drives client and partner experience.
Connect with John Dnyprowsky:
Connect with Frank Somma:
Want to take your sales skills to the next level and thrive in the age of AI? Frank Somma is offering a special discount to our podcast listeners!
Mention this podcast when you contact Frank and receive a 10% discount on your first coaching session, keynote, or workshop booking!

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