bswift’s Amanda Lindsay joins Joel to make the case that benefits communication is a marketing discipline, not a box to check. With a background in employer branding and employee experience, Amanda explains why the average worker tunes out, how to reach a workforce that never opens email, and what a genuinely creative open enrollment campaign can look like. They also get candid about where AI belongs in the comms process, why applying it wrong can harm trust, and how year-round personalization connects employees to benefits they might otherwise miss.

About Amanda Lindsay

Amanda Lindsay is VP of bswift Engagement Solutions, where she leads a team of communication consultants focused on client satisfaction and delivery. With more than a decade of experience and expertise, she drives revenue growth and builds scalable engagement strategies that fuel practice growth and measurable client results. Amanda has worked across employer branding, employee experience, and employee engagement in agency, startup, and tech settings. Outside work, she’s an outdoor enthusiast raising a pint-sized adventure buddy who was on a snowboard before he could walk.

The views expressed by guests of the bswift Beacon podcast series are theirs alone and not endorsed by nor necessarily reflect the views of bswift, its affiliates or their employees. In the episode, a widely circulated industry estimate is referenced suggesting Americans may encounter roughly 7,500 communications per day. This figure is not tied to a single primary source. The podcast recordings and all rights are owned and retained by bswift. Reproduction, duplication or reposting of podcasts or any portion thereof without the express written consent of bswift is prohibited.