PIMcast
PIMcast
Podcast Description
Conversations that drive better product data, hosted by Ben Adams, CEO & Co-founder of Start with Data.
Podcast Insights
Content Themes
The podcast focuses on several critical themes including the evolution of Product Information Management, the significance of managing supplier data, navigating vendor selection in a crowded market, and the integration of AI and automation within PIM processes, with episodes specifically covering topics like the difference between PIM and PXM, future trends in product management, and strategic advice for businesses, notably highlighted in discussions with industry experts.
Conversations that drive better product data, hosted by Ben Adams, CEO & Co-founder of Start with Data.
Ben Adams speaks with Phil Carline from Kingfisher about the critical role of structured product data in e-commerce. They discuss the importance of product content, common failures in data management, and the evolution of data models. Phil shares insights from his extensive experience in e-commerce, emphasizing the need for businesses to view data as an asset and the challenges of managing content across multiple brands and markets. The conversation also touches on measuring the impact of content on KPIs and practical steps for improving product data quality.
takeaways
- Structured product data is essential for driving discoverability and conversion.
- Common failures in product content often stem from missing or poorly structured data.
- Defining product content goes beyond copy; it includes all visual and textual data related to a product.
- Investing in a solid data model is as crucial as investing in technology.
- Businesses often overlook the importance of data governance and management.
- Measuring the impact of content on KPIs can be challenging but is necessary for improvement.
- Data enrichment activities can lead to significant improvements in customer experience.
- Understanding customer intent data is becoming increasingly important for e-commerce success.
- Ownership of product content should ideally reside within digital teams for better alignment with business goals.
- Regularly reviewing and shopping your own website can help identify friction points in the customer journey.
Chapters
02:05 Phil Carline's Background and Experience
03:59 The Importance of Structured Product Content
08:20 Defining Product Content Beyond Copy
09:06 Evolution of Data Models in E-commerce
11:53 Challenges in Managing Product Data
14:53 Measuring the Impact of Product Content
17:49 Examples of Successful Data Enrichment
19:30 Influence of Attributes on Customer Experience
21:57 Kingfisher's Multi-Brand Structure
23:13 Navigating Taxonomy Across Different Markets
27:30 Starting the Journey to Clean Product Data
29:39 Leveraging Customer Intent Data
31:59 Ownership of Product Content in Organizations
35:06 High Impact, Low Effort Changes for Product Content
keywords
product data, e-commerce, content management, structured data, data governance, product content, digital transformation, customer experience, data enrichment, multi-brand retail
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