SubHub by Adapty.io (EN)

SubHub by Adapty.io (EN)
Podcast Description
A podcast about mobile app monetization with subscriptions: hosted by Ben Gohlke — DevRel at Adapty.io. We interview top guests from the mobile industry and discuss everyday problems of development, distribution, monetization, and app marketing.
Podcast Insights
Content Themes
The podcast focuses on mobile app monetization strategies, particularly through subscriptions, and covers everyday challenges in development, distribution, and app marketing. Specific episodes delve into actionable strategies for increasing app revenue, explore the pros and cons of different subscription models, and offer best practices for improving customer retention and optimizing app funnels.

A podcast about mobile app monetization with subscriptions hosted by Ben Gohlke, DevRel at Adapty.io. We interview top guests from the mobile industry and discuss everyday problems of development, distribution, monetization, and app marketing.

In this episode of SubHub, we chat with Steve Young, founder of App Masters, about practical strategies for growing mobile apps without massive marketing spend. Steve explains how indie developers and small teams can drive downloads and revenue through smart tactics like review prompts, lifetime offers, and optimized paywalls.
We also dive into how to keep growth going after the initial boost, the value of targeting both niche and broader audiences, and why keyword research is critical for App Store Optimization . Whether you’re just launching or scaling, this episode is packed with actionable insights.
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