SubHub by Adapty.io (EN)
SubHub by Adapty.io (EN)
Podcast Description
A podcast about mobile app monetization with subscriptions: hosted by Ben Gohlke — DevRel at Adapty.io. We interview top guests from the mobile industry and discuss everyday problems of development, distribution, monetization, and app marketing.
Podcast Insights
Content Themes
The podcast focuses on mobile app monetization strategies, particularly through subscriptions, and covers everyday challenges in development, distribution, and app marketing. Specific episodes delve into actionable strategies for increasing app revenue, explore the pros and cons of different subscription models, and offer best practices for improving customer retention and optimizing app funnels.
A podcast about mobile app monetization with subscriptions hosted by Ben Gohlke, DevRel at Adapty.io. We interview top guests from the mobile industry and discuss everyday problems of development, distribution, monetization, and app marketing.
In this episode, Ben Gohlke sits down with Kevser to break down the world of Apple Ads and how indie developers can actually use it to grow. Spoiler: it’s not just about buying downloads.
We’ll cover:
– Why ASA is a market research tool, not only a UA channel
– How to avoid wasting budget on low tap-through campaigns
– The role of keyword research (and why your gut isn’t enough)
– Why post-install metrics matter more than installs
– How to align ASA with ASO for long-term success
– Where MMPs and AI fit into optimizing your strategy
Kevser shares what works, what doesn’t, and why patience and data always win in the competitive app market.
Subscribe for more episodes with experts shaping the future of subscription apps.
Kevser on LinkedIn: https://www.linkedin.com/in/kevser-imirogullari/
OtherWayAround: https://www.otherwayaround.co/
Adapty on LinkedIn: https://www.linkedin.com/company/adaptyio/ and on X: https://x.com/adaptyteam
Disclaimer
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