In this episode of Transformation is Strategy, Neury Freitas, Head of the Aftermarket practice in North America, breaks down the dramatic forces reshaping the automotive aftermarket, from autonomous mobility to the mixed reality of EV adoption in 2026. He explains why CES surprised the industry this year, how large autonomous fleets like Waymo are fundamentally shifting aftermarket power dynamics, and why servicing models will look more like commercial fleet operations than neighborhood garages. Neury also dives into findings from the Aftermarket Pulse 2025 study, revealing how consumer behavior, rising costs, and the shift toward convenience are rapidly changing both the B2B and B2C sides of the market. Whether you’re an OEM, supplier, shop owner, or strategist, this episode uncovers the realities, misconceptions, and opportunities defining the aftermarket’s future.