The TrustBuilt Podcast
The TrustBuilt Podcast
Podcast Description
The TrustBuilt Podcast is for business owners ready to break free from the daily grind, scale with confidence, and create lasting value.Hosted by Alan Bennett, a Certified Exit Planning Advisor and business strategist, this podcast tackles the biggest challenge entrepreneurs face—building a business that thrives without their constant oversight.What You’ll Get from Each Episode:🎙 Expert Conversations – Insights from top business leaders, exit strategists, and entrepreneurs who’ve built self-sustaining businesses.📈 Real-World Case Studies – Stories of business owners who optimized operations and positioned for long-term success.💡 Actionable Takeaways – Strategies you can apply immediately to step back, scale up, and build a business that works for you.
Podcast Insights
Content Themes
The podcast covers themes related to entrepreneurial growth, operational optimization, and strategic exit planning. Episodes delve into real-world case studies such as building self-sustaining businesses, enhancing company culture, and adapting to market challenges, with specific episodes like the entrepreneurial journey of Scott Bowen and the impact of healthcare staffing with Michael Marsh.
The TrustBuilt Podcast is for business owners ready to break free from the daily grind, scale with confidence, and create lasting value.
Hosted by Alan Bennett, a Certified Exit Planning Advisor and business strategist, this podcast tackles the biggest challenge entrepreneurs face—building a business that thrives without their constant oversight.
What You’ll Get from Each Episode:
🎙 Expert Conversations – Insights from top business leaders, exit strategists, and entrepreneurs who’ve built self-sustaining businesses.
📈 Real-World Case Studies – Stories of business owners who optimized operations and positioned for long-term success.
💡 Actionable Takeaways – Strategies you can apply immediately to step back, scale up, and build a business that works for you.
What if your employees didn’t just “do their job”… but felt empowered to lead, make decisions, and act in the company’s best interest without waiting to be told?
That’s the culture Jonathan Brooks has built at Warehouse on Wheels, where his team scaled from 2 locations to 37,000 trailers in just a few years.
In this episode of The TrustBuilt Podcast, host Alan Bennett talks with Jonathan about how he shifted from a CFO mindset to a culture-first leader—and why employee engagement is the true engine behind growth.
You’ll learn:
✅ Why he gives every new hire The Ultimate Expectation letter to empower ownership from day one.
✅ How Gallup’s Q12 framework measures engagement and drives action.
✅ Why Extreme Ownership training became the backbone of their leadership culture.
✅ The role of learning & development in retaining top talent.
✅ How trust, empowerment, and equity create buy-in at every level.
If you’re a business owner looking to scale without burning out—or want your employees engaged like owners instead of clock-punchers—this conversation will change how you think about team building.
🎙️ Subscribe for more real-world stories of building businesses that run without the owner 👉 www.youtube.com/@trustbuiltpodcast
⏱️ Chapters
00:00 – Why trust matters in leadership
01:00 – Jonathan Brooks’ career path from CFO to CEO
04:00 – Building culture with Gallup Q12 surveys
06:00 – Learning emotional intelligence as a leader
08:00 – Launching a learning & development department
10:00 – The Ultimate Expectation: empowering employees from day one
12:00 – Hiring for attitude vs. aptitude
16:00 – Ritz-Carlton service at the Hampton Inn price
18:00 – Scaling through acquisitions & greenfield markets
20:00 – Onboarding with Extreme Ownership
23:00 – Field training exercises for leadership development
26:00 – Equity & rewards that drive buy-in
30:00 – Scaling easier with systems of trust
33:40 – Local market CEOs & agility at scale
35:20 – Trust + culture = engaged employees & loyal customers
37:00 – Succession planning & running without the owner
42:00 – Owner dependence kills deals (and how to avoid it)
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Connect With Jonathan & Warehouse on Wheels
🌐 https://wowtrailers.com/
💻 https://www.linkedin.com/in/jnbrooksiv/
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Are you a business owner who is ready to build your team, encourage employee engagement, & ensure your business can run without you?
👉 Set up a time to talk to Alan
🔗 https://www.trustbuiltsolutions.com/contact
Disclaimer
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