Good Soup Podcast
Podcast Description
As we grow our Content Marketing agency La Sopa, client questions keep brimming — how to prove marketing ROI, how to get management buy-in, how to build a content engine. And who better to help us answer these than our ex-bosses and cool marketing pals? Will we be able to make a Good Soup?
P.S. Bonus episodes with ridiculous stories from our entrepreneurship journey included.
Podcast Insights
Content Themes
The podcast focuses on content marketing strategies, career advancement, and personal entrepreneurship journeys, with episodes discussing topics such as marketing ROI, dealing with layoffs, and effective management techniques. Specific examples include discussions on how to navigate promotions and build a successful content engine.
As we grow our Content Marketing agency La Sopa, client questions keep brimming — how to prove marketing ROI, how to get management buy-in, how to build a content engine. And who better to help us answer these than our ex-bosses and cool marketing pals? Will we be able to make a Good Soup?
P.S. Bonus episodes with ridiculous stories from our entrepreneurship journey included.
If you're stuck, scared of, or overwhelmed in your marketing career, this conversation could be the shift you need to change your mindset on career moves, AI, and what truly drives long-term success.
Karolin is a Venture Partner at Tola Capital and a former CMO at ThingProject.
She rarely shares her story online, making this episode especially valuable. For many marketers, including us, Karolin is a role model who's building an impressive career while uplifting countless colleagues. Her journey has been anything but predictable!
What we talk about:
✨ Building a career in the US vs Europe
✨ What it’s like going from big corporations like SAP and Microsoft to startups
✨ The impact of AI in marketing
✨ How to choose roles, managers, and a path that keeps you excited
✨ Ways each of us can support women in tech and leadership
This episode is perfect for marketers who:
🌿 Sometimes doubt their career decisions or feel lost
🌿 Struggle with imposter syndrome in tech
🌿 Want authentic career advice from someone who's been there
Let us know your thoughts and what resonated with you in the comments!
Karolin's recommendations:
📚 Start with Why by Simon Sinek
📚 The Black Swan by Nassim Nicholas Taleb
🎧 How I Built This — Podcast
👀 Connect with us:
🌐 La Sopa website: https://www.lasopacontent.com
👋🏼 Polina on LinkedIn: https://www.linkedin.com/in/polina-efimova
👋🏼 Valentina on LinkedIn: https://www.linkedin.com/in/valentinaperezalonso
🤝🏼 Karolin on LinkedIn: https://www.linkedin.com/in/karolinbeck/
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