Good Soup Podcast
Podcast Description
As we grow our Content Marketing agency La Sopa, client questions keep brimming — how to prove marketing ROI, how to get management buy-in, how to build a content engine. And who better to help us answer these than our ex-bosses and cool marketing pals? Will we be able to make a Good Soup?
P.S. Bonus episodes with ridiculous stories from our entrepreneurship journey included.
Podcast Insights
Content Themes
The podcast focuses on content marketing strategies, career advancement, and personal entrepreneurship journeys, with episodes discussing topics such as marketing ROI, dealing with layoffs, and effective management techniques. Specific examples include discussions on how to navigate promotions and build a successful content engine.
As we grow our Content Marketing agency La Sopa, client questions keep brimming — how to prove marketing ROI, how to get management buy-in, how to build a content engine. And who better to help us answer these than our ex-bosses and cool marketing pals? Will we be able to make a Good Soup?
P.S. Bonus episodes with ridiculous stories from our entrepreneurship journey included.
👩🏻💻 Subscribe to the Good Soup newsletter: https://polinaefimova.substack.com/Today, we're joined by Kim Ciarlo, a marketing leader who’s led teams at Booking.com, GetYourGuide, and SumUp and recently hired us (La Sopa!) to run content at Linearity.We talk about:- Kim’s journey in the world of Berlin hot startups- The real highs and lows of leadership- What’s changing in content and brand marketingAnd of course, Valentina and Polina share their takeaways at the end 🍜Do you have questions for Kim or for us? Drop them in the comments!Connect with us! 👇🏼Recap and book recommendations: https://polinaefimova.substack.com/p/the-career-advice-every-marketer 🌐 Check out the website: https://www.lasopacontent.com/ 👋🏻 Connect with Valentina on LinkedIn: https://www.linkedin.com/in/valentinaperezalonso/ 🤝🏼 Connect with Polina on LinkedIn: https://www.linkedin.com/in/polina-efimova/☕️ Connect with Kim on LinkedIn: https://www.linkedin.com/in/kimciarlo/
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