Field Notes
Field Notes
Podcast Description
The travel industry is evolving fast—how are you keeping up? Field Notes: Insights and Strategies for the Travel Marketer is your go-to podcast for expert insights, real-world strategies, and candid conversations with the people shaping the future of travel marketing.
What You’ll Discover
🚀 Actionable Strategies – Learn from top industry experts, marketing leaders, and travel professionals as they share what’s working now.
🌍 Industry Trends – Stay ahead of emerging trends in digital marketing, destination branding, customer engagement, and more.
🎙️ Exclusive Interviews – Hear the voices behind successful campaigns, innovative tourism strategies, and game-changing marketing approaches.
📈 Real-World Insights – Get firsthand experiences, case studies, and behind-the-scenes knowledge from those who know the travel marketing landscape best.
Podcast Insights
Content Themes
The podcast covers key travel marketing topics including actionable strategies, industry trends, and exclusive interviews, with episodes that highlight the impact of AI in travel planning, the shift in consumer preferences post-COVID, and effective destination marketing techniques.
The travel industry is evolving fast—how are you keeping up? Field Notes: Insights and Strategies for the Travel Marketer is your go-to podcast for expert insights, real-world strategies, and candid conversations with the people shaping the future of travel marketing.
What You’ll Discover
🚀 Actionable Strategies – Learn from top industry experts, marketing leaders, and travel professionals as they share what’s working now.
🌍 Industry Trends – Stay ahead of emerging trends in digital marketing, destination branding, customer engagement, and more.
🎙️ Exclusive Interviews – Hear the voices behind successful campaigns, innovative tourism strategies, and game-changing marketing approaches.
📈 Real-World Insights – Get firsthand experiences, case studies, and behind-the-scenes knowledge from those who know the travel marketing landscape best.
🎙️ Welcome to Field Notes: Insights and Observations for the Travel Marketer In this episode, host Eric Hultgren sits down with Benny F Johnson, CEO of the American Marketing Association (AMA), for a wide-ranging conversation that blends culture, curiosity, and the ever-evolving world of marketing. From walkout songs to why travel marketers need a fresh perspective, Benny shares his unique take on what makes marketing magical—and why we’re living in a golden age for the profession. We dive into everything from high school certifications and the power of local AMA chapters to Fortnite collaborations and how to see familiar destinations with new eyes. 💡 Whether you’re a seasoned travel marketer or just looking to reignite your creative spark, this episode is packed with insight, laughter, and inspiration. 📌 Topics Covered: The AMA’s growing influence in marketing education reclaiming creativity when you’re feeling stuck; Marketing as art, science, and magic The importance of storytelling and context in travel Why curiosity is a marketer’s superpower
Disclaimer
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