Field Notes
Field Notes
Podcast Description
The travel industry is evolving fast—how are you keeping up? Field Notes: Insights and Strategies for the Travel Marketer is your go-to podcast for expert insights, real-world strategies, and candid conversations with the people shaping the future of travel marketing.
What You’ll Discover
🚀 Actionable Strategies – Learn from top industry experts, marketing leaders, and travel professionals as they share what’s working now.
🌍 Industry Trends – Stay ahead of emerging trends in digital marketing, destination branding, customer engagement, and more.
🎙️ Exclusive Interviews – Hear the voices behind successful campaigns, innovative tourism strategies, and game-changing marketing approaches.
📈 Real-World Insights – Get firsthand experiences, case studies, and behind-the-scenes knowledge from those who know the travel marketing landscape best.
Podcast Insights
Content Themes
The podcast covers key travel marketing topics including actionable strategies, industry trends, and exclusive interviews, with episodes that highlight the impact of AI in travel planning, the shift in consumer preferences post-COVID, and effective destination marketing techniques.
The travel industry is evolving fast—how are you keeping up? Field Notes: Insights and Strategies for the Travel Marketer is your go-to podcast for expert insights, real-world strategies, and candid conversations with the people shaping the future of travel marketing.
What You’ll Discover
🚀 Actionable Strategies – Learn from top industry experts, marketing leaders, and travel professionals as they share what’s working now.
🌍 Industry Trends – Stay ahead of emerging trends in digital marketing, destination branding, customer engagement, and more.
🎙️ Exclusive Interviews – Hear the voices behind successful campaigns, innovative tourism strategies, and game-changing marketing approaches.
📈 Real-World Insights – Get firsthand experiences, case studies, and behind-the-scenes knowledge from those who know the travel marketing landscape best.
In this episode, Eric Hultgren is joined by Bart Thau, Vice President of Marketing at Advance Travel and Tourism, for a thought-provoking conversation about the evolving role of AI in digital marketing and what it means for those working in the travel space. They explore a couple of recent headlines out of Google’s AI division and unpack what marketers should pay attention to (and what they shouldn’t overreact to).
From the acceleration of AI compared to Moore’s Law to how large language models are reshaping the customer journey, the duo covers a lot of ground. Eric also shares how he’s using tools like ChatGPT in unconventional ways to improve storytelling—a key skill for any marketer today. The conversation even touches on the surprising return of analog formats like vinyl, film cameras, and Polaroids, and what that could signal about consumer behavior. Whether you’re an AI skeptic, an early adopter, or just trying to keep up, this episode offers a practical perspective and a few good laughs along the way
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