Field Notes
Field Notes
Podcast Description
The travel industry is evolving fast—how are you keeping up? Field Notes: Insights and Strategies for the Travel Marketer is your go-to podcast for expert insights, real-world strategies, and candid conversations with the people shaping the future of travel marketing.
What You’ll Discover
🚀 Actionable Strategies – Learn from top industry experts, marketing leaders, and travel professionals as they share what’s working now.
🌍 Industry Trends – Stay ahead of emerging trends in digital marketing, destination branding, customer engagement, and more.
🎙️ Exclusive Interviews – Hear the voices behind successful campaigns, innovative tourism strategies, and game-changing marketing approaches.
📈 Real-World Insights – Get firsthand experiences, case studies, and behind-the-scenes knowledge from those who know the travel marketing landscape best.
Podcast Insights
Content Themes
The podcast covers key travel marketing topics including actionable strategies, industry trends, and exclusive interviews, with episodes that highlight the impact of AI in travel planning, the shift in consumer preferences post-COVID, and effective destination marketing techniques.
The travel industry is evolving fast—how are you keeping up? Field Notes: Insights and Strategies for the Travel Marketer is your go-to podcast for expert insights, real-world strategies, and candid conversations with the people shaping the future of travel marketing.
What You’ll Discover
🚀 Actionable Strategies – Learn from top industry experts, marketing leaders, and travel professionals as they share what’s working now.
🌍 Industry Trends – Stay ahead of emerging trends in digital marketing, destination branding, customer engagement, and more.
🎙️ Exclusive Interviews – Hear the voices behind successful campaigns, innovative tourism strategies, and game-changing marketing approaches.
📈 Real-World Insights – Get firsthand experiences, case studies, and behind-the-scenes knowledge from those who know the travel marketing landscape best.
In this episode of Field Notes, host Eric Hultgren sits down with Emily Clay from Advance Travel & Tourism to explore the world of eco tourism. With a deep background in sustainability, Emily shares insights into how destinations can identify and amplify their eco-forward efforts in ways that are both authentic and effective.
The conversation covers:
What initially drew Emily to the topic of eco tourism
How travel marketers can recognize and support sustainable tourism practices in their regions
The importance of transparency and reporting when promoting eco-focused initiatives
The evolving landscape of eco tourism and what it means for the next decade
Common pitfalls marketers can avoid when crafting sustainability messages
Her top recommendation for a book or documentary to learn more about conservation
Whether you’re already immersed in sustainability or exploring how it intersects with travel marketing, this episode provides valuable takeaways to help shape your strategy and storytelling.
Follow Field Notes for more conversations that help travel marketers navigate changing consumer values, emerging trends, and actionable strategies.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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