Field Notes
Field Notes
Podcast Description
The travel industry is evolving fast—how are you keeping up? Field Notes: Insights and Strategies for the Travel Marketer is your go-to podcast for expert insights, real-world strategies, and candid conversations with the people shaping the future of travel marketing.
What You’ll Discover
🚀 Actionable Strategies – Learn from top industry experts, marketing leaders, and travel professionals as they share what’s working now.
🌍 Industry Trends – Stay ahead of emerging trends in digital marketing, destination branding, customer engagement, and more.
🎙️ Exclusive Interviews – Hear the voices behind successful campaigns, innovative tourism strategies, and game-changing marketing approaches.
📈 Real-World Insights – Get firsthand experiences, case studies, and behind-the-scenes knowledge from those who know the travel marketing landscape best.
Podcast Insights
Content Themes
The podcast covers key travel marketing topics including actionable strategies, industry trends, and exclusive interviews, with episodes that highlight the impact of AI in travel planning, the shift in consumer preferences post-COVID, and effective destination marketing techniques.
The travel industry is evolving fast—how are you keeping up? Field Notes: Insights and Strategies for the Travel Marketer is your go-to podcast for expert insights, real-world strategies, and candid conversations with the people shaping the future of travel marketing.
What You’ll Discover
🚀 Actionable Strategies – Learn from top industry experts, marketing leaders, and travel professionals as they share what’s working now.
🌍 Industry Trends – Stay ahead of emerging trends in digital marketing, destination branding, customer engagement, and more.
🎙️ Exclusive Interviews – Hear the voices behind successful campaigns, innovative tourism strategies, and game-changing marketing approaches.
📈 Real-World Insights – Get firsthand experiences, case studies, and behind-the-scenes knowledge from those who know the travel marketing landscape best.
In this episode of Field Notes: Insights and Observations for the Travel Marketer, Eric Hultgren sits down with Ben Knapp, Brand Strategist at Saffron Brand Consultants, to unpack this year’s City Brand Barometer—a deep dive into why some cities rise in global rankings while others fall behind.
Ben shares powerful insights on:
The evolution from place branding to placemaking
How cities can close the perception–reality gap
The role of AI and online sentiment in shaping travel decisions
Why smaller, lesser-known destinations are poised to thrive in 2026
From Madrid’s brand alignment to the rise of Dubai and the rebirth of smaller communities, this episode explores how cities can turn authenticity into competitive advantage.
👉 Download the full report: https://bit.ly/3WNO4o5
Disclaimer
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