Field Notes
Field Notes
Podcast Description
The travel industry is evolving fast—how are you keeping up? Field Notes: Insights and Strategies for the Travel Marketer is your go-to podcast for expert insights, real-world strategies, and candid conversations with the people shaping the future of travel marketing.
What You’ll Discover
🚀 Actionable Strategies – Learn from top industry experts, marketing leaders, and travel professionals as they share what’s working now.
🌍 Industry Trends – Stay ahead of emerging trends in digital marketing, destination branding, customer engagement, and more.
🎙️ Exclusive Interviews – Hear the voices behind successful campaigns, innovative tourism strategies, and game-changing marketing approaches.
📈 Real-World Insights – Get firsthand experiences, case studies, and behind-the-scenes knowledge from those who know the travel marketing landscape best.
Podcast Insights
Content Themes
The podcast covers key travel marketing topics including actionable strategies, industry trends, and exclusive interviews, with episodes that highlight the impact of AI in travel planning, the shift in consumer preferences post-COVID, and effective destination marketing techniques.
The travel industry is evolving fast—how are you keeping up? Field Notes: Insights and Strategies for the Travel Marketer is your go-to podcast for expert insights, real-world strategies, and candid conversations with the people shaping the future of travel marketing.
What You’ll Discover
🚀 Actionable Strategies – Learn from top industry experts, marketing leaders, and travel professionals as they share what’s working now.
🌍 Industry Trends – Stay ahead of emerging trends in digital marketing, destination branding, customer engagement, and more.
🎙️ Exclusive Interviews – Hear the voices behind successful campaigns, innovative tourism strategies, and game-changing marketing approaches.
📈 Real-World Insights – Get firsthand experiences, case studies, and behind-the-scenes knowledge from those who know the travel marketing landscape best.
In this episode of Field Notes: Insights for the Travel Marketer, Eric sits down live at the STS Connections Conference with Chris Landry, President & CEO of the Louisiana Travel Association.
Chris shares his perspective on Louisiana’s unique travel identity, the evolving role of AI in marketing, and why hospitality is the ultimate differentiator in tourism. Topics include:
🌴 What hosting a major conference means for Lake Charles and overlooked Louisiana destinations
🍤 The food culture divide—why gumbo, boudin, and jambalaya showcase the western Cajun influence
🤖 How AI is changing marketing workflows for CVBs and leveling the playing field for smaller destinations
📈 Why Louisiana is optimistic heading into 2026 with big events like Mardi Gras and the Super Bowl fueling demand
💡 How the industry can avoid burnout and why “niceness” might just be the most important KPI in tourism
🎓 Opportunities in hospitality careers, from marketing to accounting, and the work of the Louisiana Tourism Fund
If you’re passionate about travel marketing, destination branding, or the future of hospitality, this episode offers fresh insights straight from one of Louisiana’s leading voices.
🌐 Learn more: Louisiana Travel Association
🎙️ Subscribe for more Field Notes episodes on travel, strategy, and storytelling.
Disclaimer
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