The Builder’s Edge – Mastering the Business Side of Building

The Builder’s Edge - Mastering the Business Side of Building
Podcast Description
Are you a small business owner, contractor, or entrepreneur in the construction industry struggling to manage and grow your business? The Builder’s Edge is here to help you create the business you want, one that doesn’t consume your life but works for you.
Hosted by an industry veteran with over 30 years of experience, this podcast dives into the real challenges business owners face, too few leads, too many leads with no system, overwhelming workloads, pricing struggles, staffing headaches, and managing your reputation.
Podcast Insights
Content Themes
The show addresses specific challenges faced by construction business owners, such as lead generation, pricing strategies, staffing issues, and management of reputation. Episodes include discussions on the transformative power of mentorship, the significance of consistency over motivation, leadership techniques for long-term success, and the necessity of embracing social media. For instance, one episode highlights the importance of systematic business processes to avoid pitfalls in the construction industry.

Are you a small business owner, contractor, or entrepreneur in the construction industry struggling to manage and grow your business? The Builder’s Edge is here to help you create the business you want, one that doesn’t consume your life but works for you.
Hosted by an industry veteran with over 30 years of experience, this podcast dives into the real challenges business owners face, too few leads, too many leads with no system, overwhelming workloads, pricing struggles, staffing headaches, and managing your reputation.
In this episode of The Builder’s Edge, Deanna Lucas honors Military Appreciation Month by spotlighting Matt Anderson, a veteran with six years of active duty in the Army and one year in the National Guard, now thriving as the owner of a SunMed Health and Wellness in Quincy, Illinois. Matt shares his remarkable transition from military service to entrepreneurship, driven by a personal mission to educate his community about holistic wellness. Reflecting on his journey, from his time in military intelligence to navigating the challenges of opening a retail business during the 2020 pandemic, Matt reveals how his military-honed values – loyalty, duty, respect, honor, integrity, selfless service, and personal courage – shape his business and advocacy for responsible cannabis regulations. His story is a powerful testament to resilience, purpose, and the pursuit of continuous learning.
Matt dives into practical strategies for building a mission-driven business, from demystifying cannabis through transparent education to fostering community through events like the Army-Navy Showdown. He also shares insights on balancing the demands of entrepreneurship with personal life, emphasizing mindfulness and adaptability. With real-world examples, like third-party lab testing for product safety and community-driven initiatives, Matt offers actionable advice for entrepreneurs looking to make an impact. Whether you’re a veteran, a business owner, or simply seeking inspiration, this episode will motivate you to build with intention and lead with integrity.
Key Takeaways:
Military Values in Business: Leverage core Army values like loyalty, duty, and integrity to create a strong foundation for ethical entrepreneurship.
Transparency and Education: Build trust by prioritizing transparency, such as third-party lab testing, and educate consumers to demystify complex products like CBD.
Community Engagement: Strengthen your brand through community events, like the Army-Navy Showdown, to foster camaraderie and drive local impact.
Advocacy for Industry Standards: Advocate for responsible regulations to ensure safe, accessible products, reflecting a commitment to consumer well-being.
Work-Life Balance: Embrace mindfulness and adaptability to navigate the ever-changing demands of business and personal life.
“The military taught me to live with transparency and discipline, and I carry that into my business. Whether it’s third-party testing our products or advocating for safe access, it’s about building trust with every step.” — Matt Anderson
Learn more about Deanna Lucas through the following links:

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