Scaling Stories Unfiltered
Scaling Stories Unfiltered
Podcast Description
Scaling Stories Unfiltered, the podcast that gets real about what it takes to scale a business. We’re not here to talk about the unicorns in the headlines or drop names you’ve already heard. Instead, we’re diving deep into the trenches with leaders who’ve been through the scale-up journey to learn from their lived experiences – and avoid their mistakes!
Podcast Insights
Content Themes
The podcast covers themes like scaling challenges, hiring practices, venture capital funding, and navigating business growth with specific episodes detailing the realities of raising funds, the differences in hiring for startups versus scale-ups, and strategies for building effective leadership teams. Examples include discussions on avoiding costly mistakes while expanding into new markets.
Scaling Stories Unfiltered, the podcast that gets real about what it takes to scale a business. We’re not here to talk about the unicorns in the headlines or drop names you’ve already heard. Instead, we’re diving deep into the trenches with leaders who’ve been through the scale-up journey to learn from their lived experiences – and avoid their mistakes!
In this episode of Scaling Stories Unfiltered, we speak to Pete Cowan, founder of Westfield Insurance (now Everywhen under Ardonagh Advisory), about what it really takes to build a business when you didn’t mean to but backed yourself anyway.
Pete didn’t set out to be a founder. He was happily employed for 15+ years until redundancy forced his hand. What followed wasn’t a flashy startup story, but one of steady resilience, deep client relationships, and growth only when the business was truly ready.
His story is a masterclass in quiet leadership, built on trust, timing, and knowing when not to rush.
What you’ll learn in this episode:
• Why some of the best founders never planned to be founders
• What it means to grow slowly and hire only when you’re ready
• How client relationships can be your greatest growth engine
• The mindset shift after acquisition—and what stayed the same
• Why “Why not me?” can be a powerful place to start
• How to lead without ego, even when everything changes
From redundancy to acquisition, Pete’s story is full of grounded lessons and practical takeaways for founders who care more about doing it right than doing it fast.
Who is Pete Cowan?
Pete is the founder of Westfield Insurance, a brokerage built on deep trust, discipline, and long-term client relationships. After scaling the business successfully, it was acquired by Ardonagh Advisory and rebranded as Everywhen. Pete’s thoughtful approach to growth, people, and leadership is a refreshing reminder that impact doesn’t always need noise, it just needs consistency.
📩 Contact us: [email protected]
🎧 Subscribe & listen:
Spotify: https://tinyurl.com/2p93xe94
Apple Podcasts: https://tinyurl.com/yp9b4a49
YouTube: https://www.youtube.com/@ScalingStoriesUnfilteredListener
#ScalingStoriesUnfiltered #FounderJourney #LeadershipWithoutEgo #StartSlowGrowStrong #InsuranceFounders #QuietLeadership #ClientRelationships #AcquisitionJourney #ValuesBasedGrowth #ScaleUpWisdom
Disclaimer
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