Agency Growth Series
Agency Growth Series
Podcast Description
The podcast dedicated to setting up, running and scaling your SEO agency.
Join me as I talk to industry experts about their experiences and insights on growing successful agencies.
Podcast Insights
Content Themes
Focuses on topics relevant to SEO agency operations including scaling challenges, hiring strategies, and process optimization with episodes detailing case studies like the growth strategies of Hozio and their approach to managing a seven-figure agency.

The podcast dedicated to setting up, running and scaling your SEO agency.
Join me as I talk to industry experts about their experiences and insights on growing successful agencies.
Your clients are asking how to show up in ChatGPT, Claude, and Perplexity. They’re seeing competitors get cited by AI. They want in on this new traffic source and are willing to pay for it.
AI SEO is the fastest-growing service opportunity for agencies in 2025.
But there’s a problem: The market is flooded with overnight “GEO experts” making impossible promises. Your clients are interested, but skeptical. They want AI visibility, but they’ve been burned by hype before.
So how do you sell legitimate AI SEO services that clients actually trust?
In this episode, Ryan Shelley of SMA Marketing reveals the exact framework for selling AI SEO services
Get the proven playbook that’s helping agencies add $5-10K/month AI SEO retainers, without sounding like snake oil.
💡 What You’ll Learn
Ryan goes beyond buzzwords and shows you how to talk about AI SEO in a way that earns trust and drives revenue. You’ll learn how to:
Decode what clients are really asking for — and how their concerns differ from what most agencies assume
Use “trust-first” framing to reduce skepticism and establish authority early
Position AI SEO as visibility + demand capture, not manipulation or “gaming the algorithm”
Package, price, and prove your offer so clients see the business case instantly
Whether you’re already offering AI SEO or still figuring out how to explain it, this episode gives you the playbook for selling it with confidence.
About Ryan Shelley
Ryan Shelley is the founder of SMA Marketing, a top-tier search marketing agency based in Florida, USA. As an AI and SEO consultant with over 15 years of experience, Ryan helps businesses like DealHub.io and PopFoam to grow their organic visibility across AI and traditional search platforms.Â

Disclaimer
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