Agency Growth Series
Agency Growth Series
Podcast Description
The podcast dedicated to setting up, running and scaling your SEO agency.
Join me as I talk to industry experts about their experiences and insights on growing successful agencies.
Podcast Insights
Content Themes
Focuses on topics relevant to SEO agency operations including scaling challenges, hiring strategies, and process optimization with episodes detailing case studies like the growth strategies of Hozio and their approach to managing a seven-figure agency.
The podcast dedicated to setting up, running and scaling your SEO agency.
Join me as I talk to industry experts about their experiences and insights on growing successful agencies.
Everyone tells new agencies to niche down. Pick one industry. Focus. Specialize.
But what if that advice is holding you back?
In this episode of the Agency Growth Series, Jonny Nastor challenges the conventional wisdom around vertical niching.
Instead of niching down to one industry, Jonny built a million-dollar agency by doing the opposite: solving the same problem across multiple industries. His horizontal approach helped the agency scale faster, work with better-fit clients, and avoid getting stuck doing work he didn’t enjoy.
And he’s sharing this playbook with us. You’ll learn how to:
Deliver high-quality results without deep domain expertise
- Vet and land the right clients regardless of industry
Price your services confidently, even without a vertical focus
This episode is for any new agency owner tired of following “niching playbooks” that don’t fit. By the end, you’ll have a clear, actionable horizontal niching strategy to build momentum, stay flexible, and grow without compromising your vision.
About Jonny Nastor
Jonny Nastor is a DTC SEO strategist and the founder of Digital Commerce Partners, a content-focused SEO agency built for e-commerce businesses. He has more than 15 years of experience in SEO and has been featured in top publications like Shopify, Backlinko, and Semrush.
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