Selling In Europe
Selling In Europe
Podcast Description
If you are navigating direct selling & retail in Europe, the Selling in Europe podcast is your essential guide. Whether you lead a large organisation or a smaller team, we equip you with insights & strategies for success. We explore key market trends, from evolving consumer preferences and product innovations to effective marketing tactics and other crucial factors impacting direct selling.
Join us as we analyse industry white papers, discuss relevant events/research, and feature expert guests sharing specialised knowledge. If you're serious about European direct selling, subscribe today!
Podcast Insights
Content Themes
The podcast covers a wide range of topics relevant to the European direct selling landscape, including evolving consumer preferences, innovative product offerings, and effective marketing strategies. Specific episodes might explore cultural differences affecting consumer behavior, challenges in cross-border logistics, and digital marketing trends in e-commerce across Europe.
If you are navigating direct selling & retail in Europe, the Selling in Europe podcast is your essential guide. Whether you lead a large organisation or a smaller team, we equip you with insights & strategies for success. We explore key market trends, from evolving consumer preferences and product innovations to effective marketing tactics and other crucial factors impacting direct selling.
Join us as we analyse industry white papers, discuss relevant events/research, and feature expert guests sharing specialised knowledge. If you’re serious about European direct selling, subscribe today!
In this episode of Selling in Europe, Alessandro Ghidini and Vincenzo Giacalone, Meridian’s partners in Italy discuss the evolving landscape of direct selling. They share their extensive backgrounds in the industry, the impact of COVID-19 on market dynamics, and how the model is supporting significant growth of utility services. The conversation also touches on the challenges of educating traditional companies about modern direct selling practices and the future trends that may shape the industry.
Chapters
00:00 Introduction to Direct Selling in Italy
07:02 Market Changes Post-COVID
11:54 The Rise of Utility Services in Direct Selling
18:22 The Importance of Direct Selling Associations
18:47 Challenges in Educating Traditional Companies
23:02 Future Trends in Direct Selling
25:35 Collaboration with Meridian Partners
Disclaimer
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