Selling In Europe
Selling In Europe
Podcast Description
If you are navigating direct selling & retail in Europe, the Selling in Europe podcast is your essential guide. Whether you lead a large organisation or a smaller team, we equip you with insights & strategies for success. We explore key market trends, from evolving consumer preferences and product innovations to effective marketing tactics and other crucial factors impacting direct selling.
Join us as we analyse industry white papers, discuss relevant events/research, and feature expert guests sharing specialised knowledge. If you're serious about European direct selling, subscribe today!
Podcast Insights
Content Themes
The podcast covers a wide range of topics relevant to the European direct selling landscape, including evolving consumer preferences, innovative product offerings, and effective marketing strategies. Specific episodes might explore cultural differences affecting consumer behavior, challenges in cross-border logistics, and digital marketing trends in e-commerce across Europe.
If you are navigating direct selling & retail in Europe, the Selling in Europe podcast is your essential guide. Whether you lead a large organisation or a smaller team, we equip you with insights & strategies for success. We explore key market trends, from evolving consumer preferences and product innovations to effective marketing tactics and other crucial factors impacting direct selling.
Join us as we analyse industry white papers, discuss relevant events/research, and feature expert guests sharing specialised knowledge. If you’re serious about European direct selling, subscribe today!
In this conversation, Diane Sealey and Dr. Amna Khan explorethe evolving landscape of consumer behaviour, particularly in the context of technology, personal branding, and trust. They discuss how the rise of AI and screens has changed consumer interactions, the importance of personal connections and the shifting dynamics of trust from brands to individuals. Theconversation highlights the need to adapt to these changes to foster deeper relationships with consumers and why those in the direct selling sector are perfectly positioned for these shifts in consumer behaviour in 2026.
TakeawaysIn 2026 consumers will focus on connection and personal interaction.
AI and tech must complement human interaction not replace it
How tech is creating distrust – the new dynamic of trust
The rise of the personal brand and creators – no longer the preserve of celebrities
Why direct sellers are perfectly poised to meet the needs of consumers in today's landscape
Chapters
00:00 The Journey into Consumer Behaviour
02:00 The Year of Human Connection
06:58 Screen Fatigue and Its Impact
11:20 The Rise of Personal Brands
15:29 The Shifting Dynamic of Trust
21:11 Why Direct Selling is perfectly poised for today’sconsumer behaviour
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